Despite the widespread use of digital everything, print marketing continues to thrive. Whether you’re using direct mail marketing or handing out hard-copy brochures or flyers, these 5 print marketing tips can help you make the right statement in every project.
Print Marketing Tips for Making the Most of your Projects
1. Invest in a Good Design
Hiring a good designer isn’t cheap, but it could mean the difference between an ROI or complete campaign failure.
Your design will be the first thing your audience sees. A good design will pull them into your message and make them want to learn more. Boring designs, however, will simply become lost in the sea of other advertisements, which is just as effective as not advertising at all.
2. Engage the Senses
Marketing is quickly becoming a multi-sensory experience, using more than just visuals to attract attention and boost retention. The way your printed material feels and smells can be just as important as the way it looks.
Consider adding multi-dimensional elements, such as a 3D effect, texture, scent, embossing, thickness, or other defining factors that can help set your printed material apart from others. In addition, you can add depth to your visual design to present a textured look, even if you’re using a flat image.
3. Make Your Printed Pieces Timely
Adding a timely call to action on each printed marketing piece accomplishes two goals:
- It creates a sense of urgency for the recipient to act soon.
- It helps you better track the success of each printed campaign.
Consider including an expiration date to get your audience to take advantage of the offer. Make sure it’s clear what they need to do in order to cash in on what you’re offering.
4. Leverage the Power of Localization
Personalization is becoming increasingly important in marketing, especially in digital channels. However, it’s necessary to personalize your printed marketing materials, too. (And it’s not just about putting someone’s name on a mailer.)
Using localization techniques, you can create your printed marketing messages to reflect a market’s culture, values, and other geographical factors. Consider including things like popular landmarks or icons in a specific market or brush up on the area’s lingo. You can discover what cultural demographics are in an area and other unique factors that can help a person feel as though you created something special just for them.
5. Let Your Brand Do the Talking
Regardless of what kind of marketing message you’re creating, your brand needs to do the talking. Your company has a voice unlike any other, and people need to associate each message with the voice speaking them.
Having a consistent voice can help others associate themselves with your brand and help boost brand recognition in future campaigns. If you create five print campaigns, the last thing you want is for each one to look like it belongs to a different company.
Print Marketing Tips Wrap Up
Truthfully, there are countless print marketing tips you can put to good use. Our expert team of designers can help you decide what your campaign needs to stand out. Talk to us today and let us help you put these print marketing tips to work in the best possible way.