In a web-driven business world, it’s easy to overlook print as still being an effective player in the marketing game. But the print media line item shouldn’t fall off your annual budget just yet. These five old but gold best print marketing ideas could provide the boost your mailing strategy needs.
5 of the Best Print Marketing Ideas to put you on the Road to Success
No outreach is more personal than sending a birthday card to your customers. Even if you only know their birthday month, this single contact alone can fulfill several missions:
- It tells the customer you know them
- It creates top of mind awareness (especially if it’s a customer you haven’t made contact with in a while)
- It gives you a sales opportunity (consider providing a gift certificate or coupon as a birthday gift)
- It helps keep your CRM up-to-date (returned cards will usually give you an updated address)
You can print cards that look just like ones you’d buy off the shelf, but with your logo inside. Instead of a generic greeting, you can opt for a joke and high quality image that makes sense to your industry.
Last but not least, make sure you hand-sign and hand-address each one (if feasible) – it looks more personal. When volume prevents hand-signing, try a nice cursive font that is easy to read.
You can print your name on anything from grocery bags and first aid kits to chairs, tents and flashlights. But before you blow your budget on branded desk gadgets and computer accessories, you need a strategy that enables your promotional items to sell for you. For the best print marketing, think about these four things when choosing your swag.
- The items you choose should make sense for your business.
- Only consider items people will actually use.
- Items that have a long shelf life will make more impressions (no disposables).
- Decide who is worthy of receiving the item (the greater the customer value, the more you can afford to spend on an item).
Embellished post cards
Anyone can send a colorful postcard in the mail. But if you really want to stand out, dress up flat cardstock with something that spurs action. Include a peel-away sticker, scratch-off, QR code, or detachable coupon that will make people want to put their hands on your promotion.
If you cater to a highly local market, consider printing your postcard with an image of a popular hot spot people will recognize. At the very least, it will grab their attention.
People love something for nothing. Including a free sample adds dimension and weight to the mailer that entices people to look inside. It also gives them a chance to try before they buy. Include a coupon for extra incentive to purchase your product if they like it.
Last, but not least on our best print marketing ideas is the magnet.
Quite possibly one of the oldest direct mail giveaways, it is also one of the most effective. Not only are you giving away a useful, practical tool your recipient can use everyday, but you’re also placing your business name and contact info on one of the most frequented hubs in the house – the fridge.
Include a coupon or other call-to-action on the magnet, along with your business info. Or, opt for a photo-frame magnet to increase the chance your audience will actually use it.
What are you sending in the mail these days?
At Las Vegas Color Graphics, we help those that are complete novices to print marketing as well as the seasoned experts. No matter what you’re selling, we’re here to help with the best print marketing ever! Give us a call or leave us a message to get started.