Stuck in a basic brochure marketing rut? Drawing a blank for brochure design ideas? Many people think there’s nothing special, unique, or differentiating about a brochure other than the words and pictures within. But that couldn’t be further from the truth.
There’s more you can do with a brochure than you might realize. All you need are a few standout brochure design ideas to get your creative juices flowing to craft a brochure people will actually want to take home:
6 Brochure Design Ideas that Demand Attention
Minimal Cover Text
You don’t want to give away all the surprises by sharing too much on the front cover. The idea here is to get people to pick up the brochure and read to find out more. Instead, try using minimal text with a large high-quality image.
Unfinished Thoughts on the Cover
If you aren’t sure what to put on your cover, consider asking a question or starting a joke, then placing the answer or punchline inside. This simple gesture first serves to catch the viewer’s attention, then pique their curiosity enough to pick up and open the brochure. You could also add a directive telling viewers to look inside.
Using a textured paper or glossy cardstock adds value to the brochure simply by making it look expensive. The weight and feel in the user’s hands can seem more attractive than thin, less expensive paper and could entice the reader to hang onto your brochure longer.
Any marketing material that can engage more than one sense delivers a better chance of the user retaining information. You can include a scratch-and-sniff sticker or photo, a perforated coupon, mail-in card or piece of collateral, embossed or foil embellishments that feel different than the rest of the brochure, or a riddle or game to stimulate the brain.
The Right Colored Photos
Your brochure would be pretty boring without at least one photo, but choosing photos that speak to your viewers isn’t as easy as you might think. First, think about where people will see this brochure: will it be mailed to customers? Will it be available in your office or somewhere around town? Will this brochure be placed among other brochures? If so, what colors could you use to get your brochure to stand out from the others?
Also, consider the color of the brochure stand (if you know it) and choose photos with colors that won’t blend in with the stand.
You want to make sure you are using a high-quality photo that won’t look blurry or pixelated when it goes to print. If you are using stock photos, you can pay small fees to receive high resolution images from sites like Shutterstock or iStock. Or, you can visit free photo sites like Unsplash and Gratisography.
Offbeat Folds and Cuts
You don’t have to stick to the traditional bifold or trifold brochure. If you want to make a statement that gets readers excited, try some unique folding and cutting techniques, like slicing off or folding part of the top flap of the brochure, or cutting designs out of a flap that hints at the information inside.
Making your brochure look like everyone else’s is easy, but it won’t get you much attention. Let us know how we can help you think outside the basic brochure design ideas.
Questions anyone? We’re standing by ready to answer and help with your brochure. Contact us now.