Business holiday cards are one of the most commons ways to connect with your customers during the holidays. Aside from it being a thoughtful gesture, receiving a card with your business name attached puts you immediately on the top of their mind. It’s a great way to build loyalty and goodwill, helping you end the year on a positive note with your client base.
And, because business holiday cards are so inexpensive (sometimes as little as $1 per card including postage), businesses of all sizes and industries can take advantage of it.
However, keep in mind that sending cards is also a marketing opportunity. If you want to get the most from your efforts, consider using the following five-step approach:
Take a Company Photo for your Business Holiday Cards
If you’ve ordered custom holiday cards before, chances are you spent a good portion of the workday browsing through catalogs and websites searching for the perfect design at your desired price point.
Save yourself the trouble this year and opt to use a company-based image as your card cover.
For instance, you may want to use a group photo of your team or a photo of the outside of your building (if it’s recognizable). Using a real photo helps your recipients to connect your business with the card they received while adding a personal touch.
Chances are, your clients may receive dozens of lookalike cards this holiday season. Using a unique photo can help yours to stand out and create a memorable impression. Plus, think of all the time you’ll save searching for the “perfect” design.
Handsign Each Card (or Make it Look Handsigned)
Speaking of personalization, there’s nothing more wowing in direct mail than seeing it hand-signed by the sender. If you have a small office staff, have each person sign their name (consider using different colored ink to make it look natural). If you have a larger staff, consider having key personnel that are directly connected with your client base to sign the cards.
If you’re sending thousands of cards and hand-signing isn’t a feasible option, you can have scans of real signatures printed directly onto each card that look as though you handwrote them yourself.
Hand-Address Each Envelope
Continuing on the personalization trail, handwriting the address on each envelope adds intrigue to your card and makes it more enticing to open. Your recipient may appreciate the extra time you took to hand address their card and may feel like they’re not just another line item on your mailing list.
Again, if you’re sending hundreds or thousands of cards, you may opt for a handwritten font in a bright blue ink and have addresses automatically printed on the envelopes.
Opt for a Real Stamp
The United State Post Office always offers a variety of holiday-themed stamps each year. Considering the benefits of personalization, it’s worth it to include a real stamp versus metered postage. Sure, it’s a little more work on your end, but holiday stamps contribute to your overall look and feel, plus it shows you took the time to include fine details in your business holiday cards.
Add Appeal with a Seal
Finally, add a foil or wax seal sticker to each envelope to boost personalization and originality. You can order custom wax seals or shiny stickers with your company name or logo that let people know exactly who your card is from. They’ll remember these fine details more than anything else, which is why it’s important to get your business holiday cards to stand out like no other.
The holidays will be here before you know it, and it’s never too early to get started on your business holiday cards. Remember, once you order your cards you’ll need to allow enough time for printing, as well as signing, stuffing, stamping, sealing, and mailing. All these things add up quickly, and you want to ensure your customers receive the card before Christmas.
We can assist with design and printing services, as well as all the logistics to get your cards from our printers into the hands of your recipients. Give us a call today to see how we can help you expedite your holiday business cards.