Business card colors shouldn’t be chosen at random. The colors you choose help to create the first impression your card makes. Using the right colors can go a long way in making that impression memorable.
The Psychology of Business Card Colors
Color can do more than set your business card apart from the others. Depending on what you want to business card to do, your colors can ultimately help you achieve those goals.
Every color in the spectrum is capable of triggering certain emotions. Each delivers a subconscious meaning, whether the viewer realizes it or not.
Red can induce a sense of urgency or impulse. It’s commonly used in retail store sales signage.
Yellow indicates fun, happiness, and education.
Orange is most associated with adventure, affordability, quality, and optimism.
Green suggests wealth, balance, eco-friendly, and peacefulness.
Blue usually represents trust, tranquility, and professionalism.
Purple is commonly related to religion or spirituality, regalness, and fantasy.
Black often gives a sense of luxury or high quality.
White is the standard business card color, given its “blank slate” appeal that makes it versatile for every industry. Because it sets the benchmark, it’s not always the best choice if you want your card to look different than others.
Using Business Card Colors for Branding
It’s not just about choosing your favorite colors to convey your message. Your business card should first and foremost reflect your company’s brand. If a color isn’t well-suited for your brand statement, logo or other design, then you should find a different color.
The color of your business card’s background is just as important as the message itself and should be considered part of the overall design. Understanding what each color implies can help you craft the strongest brand possible.
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