Las Vegas Color Graphics

If you are in the first stages of planning for a convention or trade show, now is a good time to put a game plan together for your show daily printing. Especially if you are coming in town for your event, knowing which choice of all the Las Vegas printing companies is the best for you can seem daunting.

The right Las Vegas printing company will help you map this out, but here are a few tips to help you get your grounding in the world of show dailies.

Here are a few questions that will help you get through the decision making process.

How Many Show Daily Publications Will You Offer?

Some conventions find printing out a show daily every morning that recaps the news works best for them, while others only do one per show. You could decide to issue several and each one would have a single sponsor, which could result in more revenue; however, it also means more work. If you choose to have several advertisers in one issue, you may have to fill up more editorial pages.

Do You Have an Advertising Package?

Many convention organizers choose to charge a flat rate per page in conjunction with an editorial, while others may decide to sell ad space by the size. The advantage to per page is that the editorial can reflect the advertising sponsor, especially if they have a new product announcement to make. Make sure that your editorial coverage includes a tagline that works in conjunction with the advertiser.

What Kind of Editorial Content Will Your Show Daily Include?

You’ll find that your convention-goers will be most interested in practical information about the area. Make sure that you provide maps, emergency numbers, booth locations, and city highlights. Both your vendors and attendees will appreaciate knowing background information on the sponsors and speakers. The good news about this information is that it can all be done ahead of time!

Who Is Distributing the Show Daily?

Keep in mind that your advertisers are all staying at the hotels, too. If they find out that their show daily is not being delivered, you are going to have a hard time getting people to pay. It is absolutely essential that you have someone onsite following up with hotel room deliveries.

Are Your Deadlines for Show Daily Content Clearly Set?

It’s best practice to set your deadline at least three weeks before the event for advertising. If you are allowing submissions of editorial content, a deadline of two weeks will keep you covered if extensions are requested or proofreading changes occur. There’s no point in adding extra stress to your event.

The final thing to consider is your printer. It’s hard to tell which Las Vegas printing companies have been around for a while. After that, you need to find a company that can provide 24 hour printing at a moment’s notice. Even worse, you want to avoid the companies that are outsourcing your work to larger printing companies in Las Vegas.