When it comes to business cards, there are so many options. If you’ve ever had to decide on business cards, either for yourself or your business, you know that finding just the right fit can be a process. This is largely because there is no right answer for creative business cards. From the dimensions to the type of stock, and whether to use gloss or graphics, choosing the right business cards for your business is not a small task.
Is it worth getting creative business cards?
This question largely depends on your business. As we have noted in previous posts, how you convey your brand is as much about “showing” as “telling”. If you want to appear clean-cut and professional, a more traditional card may be the way to go. If you offer creative services for a living or have a product that involves some pretty “out-of-the-box” thinking, unusual business cards that stand out may suit you better.
What is the value of creative business cards?
To many companies, business cards are a chance to be distinctive and memorable. Differentiating from the pack is key, but there are a multitude of ways to do this, and not all of them are tasteful.
Let’s break down a few key considerations to take into account when developing your own creative business cards:
- Stock weight. This refers to the thickness of the business card itself. A thicker weight is thought to convey professionalism and authority – it also tends to be more expensive and “memorable”, as a thicker card will stand out from others. Card weight usually varies from 8 point to 14 point stock, increasing by 2 point increments. A more detailed overview is available if you’re interested.
- To gloss or not to gloss. The argument on glossy versus matte finish can favor either one, depending on whom you are talking. Glossy is “flashy” and can attract attention, though attention-grabbing isn’t always a positive. Many people find matte finishes to be classier, simpler, and more aesthetically pleasing. They can also be easier to read. The choice is really a matter of preference.
- Engraving. Aside from aesthetic appeal, engraving or embossing cards gives them a pleasant tactile experience, which is said to be closely linked with memory. You also won’t find too many engraved business cards, so that can be an added plus in terms of differentiating from the competition. Whether this is the right choice for you largely depends on your existing branding and, again, personal preference.
- Dimensions. Unusual or nontraditional business card dimensions are one of the key ways that companies and independent businesses stand out today. From square to oblong to ovular, the possibilities are just about endless. This can be a fun way to amp up your branding—just be sure to consider how well it is going to fit (or not fit) in someone’s wallet on the way home!
- Materials. Some companies get so bold that they forget stock weight entirely, instead opting for far more unusual materials for their business cards. We’ve seen just about everything – from edibles to mini-folders or cardboard, if you can dream it up, it’s probably been done.
- Graphics. If possible, we recommend simply sticking to your logo, name, title, and any relevant contact information. Even if you are planning to make exceptionally creative business cards, they should still meet their objective in some sense (to help contacts reach out to you in the future!) Graphics can act as a fun value-add, but make sure they are not detracting from your company name, logo, and contact information.
- Colors. The hues and tones you select for your cards have a surprising effect on the viewer’s mind—at least according to recent research. In general, try to stick to your brand colors and perhaps one additional color. If you do not have branding yet or are a new company, choose two to three colors (max) that complement one another well.
- Company titles. For the truly creative (and often newer, smaller companies), getting creative with job titles can be a fun way to spice things up. More than one advertising agency has been known to publish “head tank scrubber” or “Director of Ideas” as their officially unofficial job title. (We don’t recommend this for every industry!)
Ready to get creative business cards for yourself? We can help you determine a design you will feel confident in. Give us a ring today at 702.617.9000 with any questions, or simply to get started. We’re always here to help with all of your printing needs!