There’s no doubt that a professional design can give your custom brochures a competitive edge. But what happens when your budget doesn’t allow you to hire a designer?
Good design doesn’t come cheap, but you don’t always need a professional to get your desired results.
Here are six ways you can get quality custom brochures without adding an expensive designer to your project:
#1 – Use a Template
The internet is chock full of free downloadable brochure templates that let you customize your project any way you like. These templates have most of the hard work done for you, with things like text boxes and photo areas already in place for you to add your own material. Also, these templates usually come in standard brochure sizes so you can take out the guesswork of measuring and preparing your brochure for printing.
The good thing about templates is that they lay the foundation for your brochure. Most templates still allow you to move around the elements to give you the custom look and feel you’re going for. By using a template, you save time (and money) without sacrificing uniqueness.
#2 – Pay for Stock Photos
Sites like Shutterstock, Adobe, and istockphoto are brimming with high-quality stock photos on the cheap. You can pay per photo or buy a subscription that offers a certain number of downloads each month or year. Photos usually only cost a few bucks each, and you own it once you buy it.
Because these photos are so inexpensive, they make an obvious choice for giving your custom brochures the professional quality it needs to succeed.
#3 – Take Your Own Photos
If you don’t want to invest in stock photos, use your own. Smartphone cameras have come a long way in quality, especially since brochure images are usually on the small side of the resolution scale.
In fact, using authentic photos is becoming a growing marketing trend. One study shows that conversions on a website increased 35% when a stock photo of a smiling woman was replaced by a real photo of the company’s founder.
#4 – Take Advantage of Free Online Graphic Design Software
Investing in high-quality editing and design software can be more costly than hiring a professional designer. The good news is that there are enough free online versions of editing software that you don’t need to pay for this extra expense.
Sumopaint is the online equivalent of Adobe Photoshop and offers every tool you need to create or doctor your own images or graphics. Canva is also 100% free, offering templates, fonts, and images in addition to other design tools. This site also gives you the option to pay for scalable images that you can use in your custom brochures.
#5 – Spring for Higher Quality Custom Brochures
By not using a professional graphic designer, you can reallocate some of your brochure budget into the final product. Things like high-gloss finishes, textured paper, foil embellishments, spot varnish, die cuts, unique folds, or metallic ink can easily be performed by your printing partner.
These elements make your custom brochures stand out, which may help boost brand retention or spur action from your audience.
#6 – Keep a Simple Color Palette
One of the hardest parts of brochure design, when you’re not a designer, is color choice. There are seemingly infinite options when it comes to color combinations, and many non-designers will make the mistake of using as many as possible.
Avoid this at all costs.
Instead, you’ll want to stick with a few key colors to give your brochure a consistent look and feel throughout. Too many colors is a dead giveaway that a professional had no part in the design.
If you can’t decide which colors to use, consider your brand’s colors. Will deviating from your established color palette give your brochure a less branded message? Some brands excel well when they switch up colors because they retain other crucial brand elements that remind people who they are. Doing something different than your “norm” can be risky, and it certainly isn’t for everyone.
If you can afford to hire a designer for your custom brochures, rest assured it’s a good investment. Having the professional’s touch can give your brochure the fine details most non-designers overlook. If you can’t afford one, you can still get a good brochure with the tips mentioned above.
If graphic design isn’t your forte, even after these custom brochure tips, it’s no problem. We have experienced and talented designers standing by to design your brochure. Call us to find out more.