Green thinking isn’t a new trend. For some people, sustainable and eco-conscious practices have become a way of life. But making environmentally friendly choices for print recycling isn’t just about doing what’s best for the world we live in.
Ready to print? Recycling practices can help!
Recycled paper has been available for years, but the quality and the processes to make it have improved drastically. These changes in how paper is recycled have given way to more competitive costs, which provides an extra incentive that didn’t exist several years ago.
The type of paper you use will depend largely on your project and allotted budget:
Typically the most expensive option, virgin paper is also the purest and strongest. Considered a “first gen” paper, virgin paper is derived straight from the trees and has never been printed on.
Coming from pre-consumer waste, post-consumer waste, or a combination of both, using recycled paper for print projects has become more common than you might think. Paper is one of the most recycled products in the world, with the United States recovering 63.5% of the paper used in the country in 2013.
Other Environmentally Friendly Benefits
If you’re looking for the most eco-friendly options available, consider using process chlorine free (PCF) or totally chlorine free (TCF) paper. Both of these paper types eliminate the use of chlorine from the pulping process. In addition, elemental chlorine free (ECF) paper uses a chlorine derivative in lieu of elemental chlorine.
Using Print Recycling Practices as a Branding Tool
Aside from the obvious environmental perks, using recycled materials and sustainable practices can impact your brand image, especially if you use print recycling as a talking point.
Research suggests that two-thirds of global consumers prefer to give their business to companies who give back to society, while nearly half would pay extra to do business with these companies.
Environmental friendliness can prove effective in building a positive brand image, even if it’s only in minor details like your marketing collateral. Whatever type of project you need to print, recycling information can be easily embedded, such as the percentage of recycled material used in your product or a simple encouragement for the consumer to recycle when they are finished using it.
It’s a little effort that goes a long way, both in the direction of using recycled materials and reminding others to do their part in perpetuating sustainable practices.
As an FSC certified commercial printing company, we offer a variety of green-friendly materials for your print projects. From chlorine-free and recycled paper to low VOC and soy-based inks, we’re committed to helping you create a green competitive advantage in every project that rolls off our print line. Contact us today to find out more about our environmental printing mission.