Logo printing offers an easy, cost-effective way to build brand awareness. It’s usually one of the first things a person notices about a business. That’s why it’s important to craft a logo that not only represents your brand but also looks good when printed.
It’s all too easy to botch your first impression with a poor logo design. These four do’s and don’ts of logo printing can help you avoid some of the most common mistakes businesses make:
#1 – Don’t Invest in Fine Detail for your Logo Printing
While an intricate logo may be on par with your brand image, the fine details can easily become lost on printed material. It’s best to keep your logo simple and scalable. Those tiny little nuances that look good on a banner won’t always translate well onto letterhead.
If you don’t want to compromise on your logo details, consider having a simplified version of your logo for printing on smaller pieces like business cards.
#2 – Do Avoid a Color Gradient
A well-crafted color gradient looks exceptional on digital media, but that polished look rarely translates into print, especially for small logo printing like business cards. Depending on what you’re printing, your gorgeous gradient could end up looking pixelated or banded.
If your logo centers around a color gradient, save it for your website. This is one situation where having a simplified backup logo can prove helpful.
#3 – Do Update Your Logo
The Coca-Cola logo is one of the most iconic in American history, but it’s also seen its fair share of facelifts over the years.
As your business ages so does your logo. Eventually, your printed logo will start looking as dated as the day you created it. If you’re sending out printed collateral, your audience might think your material is old because of how your logo appears.
A brand identity is the expression of a business and can be flexible and evolutionary, changing as the company grows.
While you don’t need to come up with a brand new logo design every few years, you should tweak your logo occasionally to keep your printed collateral fresh and modern.
If you look back through Coca-Cola’s history of logos, you’ll find that subtle changes gave it a new look and feel without diminishing the Coca-Cola brand. You should take care to do the same with your logo.
#4 – Don’t Go Overboard on Colors
Adding color to your logo can make it attractive and help you garner attention, but there is such as a thing as too much color. Stick to one or two colors for your logo. Having too many colors can strain the eyes and become distracting. Also, try to stick to standard colors.
It’s not just about choosing your favorite colors to convey your message.
As a core part of your brand, your logo is one of your most valuable assets. It’s worth it to spend a little time and money ensuring you have just the right design that will work like you expect.