Direct mail has long been among the most popular forms of advertising and marketing, and for good reason: it’s one of the simplest, personalized, most cost effective forms of promotion out there – but only if you know what you’re doing. If you are short on direct mailing ideas — read on!
Like any other form of marketing, there are right ways and wrong ways to execute a direct mail campaign. If you’ve blown your budget on direct mail and have nothing to show for it, don’t pull the plug just yet. You might just need a little creative help to point you (and your ROI) in the right direction.
3 Quick Direct Mailing Ideas
Take a look at these direct mailing ideas you probably haven’t tried yet, but definitely should:
1. Bulk up your mailers.
People who see plain white envelopes or flat postcards may autopilot them straight into the trash can without a glance. They think it looks like advertising, and train their brains to ignore it. Instead, include a mysterious little something that gives the mailer dimension and intrigue.
2. Think outside the postcard.
Every mailbox is brimming with colorful postcards of some sort – how will yours stand out? While postcards offer their own set of benefits, you might be better off switching to a colorful envelope or offbeat packaging to grab attention. But don’t stop there – your content inside should be just as epic as the wrapper it came in. Try including some kind of interaction, like Ikea did with their pop-up table in their magazine.
3. Don’t stop too soon.
One of the most overlooked direct mailing ideas is consistency. It takes at least 7 impressions before someone will recognize your brand, and around 28 impressions before your name becomes top of mind. You might not see an immediate ROI from your direct mail campaigns, but those impressions are working silently in the background to build brand awareness and establish trust with your recipients. Hang in there.
Still need direct mailing ideas? It is as simple as picking up the phone and giving us a call at 702-617-9000!