Even the most careful trade show planners can easily overlook important elements that can have a major impact on your tradeshow’s effectiveness. A tradeshow checklist is an absolute must have item.
Print a copy of our tradeshow checklist to help ensure you have everything you need to make your next event a successful one:
- Order a high-quality graphical display or backdrop. Your booth graphics might include graphic panels, posters, banners, flags, tabletop signage, vinyl signage, or other formats.
- Ensure the availability of tables, chairs, carpet, wastebasket, and other furnishings.
- Request electricity and internet, if applicable.
- Create your lighting scheme.
- Design your booth layout.
- Test all electronic and lighting equipment, including TVs, monitors, projectors, software, video, audio, scent machines, and microphones.
- Take a copy of your tradeshow list and other notes to help you stay organized.
- Conduct a “dry run” setup and breakdown to ensure team members understand how to assemble the booth configuration and display — this is an often overlooked tradeshow checklist item — don’t skip it.
- Schedule transportation and accommodations.
- Review loading/unloading procedures.
- Retain an easily accessible copy of the show schedule.
- Order uniforms or attire.
- Ensure booth will be properly staffed at all times.
- Provide each participating employee with a binder containing all tradeshow lists and relevant information, including cell phone numbers, booth diagrams, instructions, schedules, and travel arrangements.
- Designate a tradeshow photographer to capture marketable moments and highlights.
Pre-Show Planning & Promotion
- Secure a list of attendees at least 2 months prior to the trade show.
- Design postcards to be sent to attendees six weeks and two weeks out from the show. These postcards should include your company name, booth number, and a reason for attendees to stop by your booth.
- Promote your tradeshow attendance on your website, social media channels, blog, email signature, and other communications.
- Scan the list for specific attendees you hope to meet. Consider putting together a customized information packet or a unique gift for these individuals.
- Order small branded giveaway items for booth visitors and larger branded gifts for key attendees with whom you’re scheduled to meet.
- Order each employee a branded name badge to wear during the show.
- Create slideshow presentations, videos, and other demonstrations to show prospective customers.
- Product Flyers
- White papers
- Data sheets
- Order forms
- Business cards
- Press kits
- Lead capture forms
- Testimonial forms
- Run an in-show print advertisement, such as the tradeshow guide book.
- Request a speaking engagement.
- Rent wall or floor space in the exhibit hall for large format ads.
- Advertise on the tradeshow website.
- Inquire about sponsorship opportunities, such as shuttle bus signs, lanyards, food or beverage stations, show bags, or tradeshow guide inserts.
- Consider promotional opportunities outside of the exhibit hall, such as the local airport, nearby hotels, transit stops, billboards, or banners.
- Use your social media to promote. Don’t forget relevant hashtags.
Post-Tradeshow Follow Up
- Send a handwritten thank you card for each lead you earned during the tradeshow.
- Add your leads to your marketing lists, such as email campaigns or CRM.
- Send them any specific collateral they requested or information about products or services in which they indicated interest.
One Final Tradeshow Tip
Your promotions and collateral play a large role in the successful planning and execution of your event. Contact us today for any tradeshow checklist questions or if you need help with designing and printing everything you need for your next tradeshow.