Travel brochures aren’t reserved for casinos and cruise ships. If you own a place worth sharing with tourists and locals alike, a travel brochure can help turn your business into a well-known, highly sought-after destination.
However, a well-designed travel brochure can make the difference between encouraging guests to join you or collecting dust with dozens of lookalike brochures at a visitor’s center or travel agency. Use this mini guide when creating your travel brochures to get the best response for your investment.
A Mini How-To Guide for Creating Epic Travel Brochures
How to: Design Travel Brochures Quickly
As daunting as designing a travel brochure from scratch may seem, there are plenty of free tools to streamline the process.
Canva offers a variety of brochure templates you can use for free, along with free and cheap images and a variety of fonts to create a unique look. Canva doesn’t take any creative expertise to use, as the hardest part is already done for you.
Or, for a completely custom brochure, you can partner with one of our in-house design experts that can oversee your project from the first draft to the final print.
How to: Capture Attention in 5 Seconds or Less
Did you know that most advertisements get just 3 to 5 seconds to make a first impression? That’s not much, which means your brochures needs to get the point across at a glance’s notice.
Place your business name, tagline, or something catchy at the very top of the front panel. If your brochure will be on display with several others, only the top of your brochure may be visible. Bright colors, high-quality images, and bold, easy-to-read fonts can help your travel brochures stand out.
Color from sunsets, curves from rocks, the way peacock feathers display in the sun…you name it, there’s inspiration everywhere.
From our article, Where the Pros Go to Find Graphic Design Inspiration.
Just like other marketing collateral, travel brochures should be designed to attract your ideal customer. Consider where your brochures will be displayed and who is most likely to be interested in your destination. From there, you can design an appealing front cover that communicates your message to the right people.
How to: Write Compelling Copy for Travel Brochures
While pictures are worth a thousand words, your brochure will need some supporting copy to tell people what you want them to do.
First and foremost, define your unique selling proposition (USP) to give travelers a reason to visit you. Other talking points can also include your backstory, customer reviews, a brief description of products and services you offer, or sights that will delight your guests.
Your goal is to provide readers with enough information to bring them in without overloading them with facts and fluff. Keep it short and simple, and visitor traffic will follow.
How to: Make your Travel Brochures Effective
Travel brochures should inform, but a reader’s action will come from the value you present.
To make your travel brochures more effective, consider adding the following:
- Admission prices (if applicable)
- A map
- Contact information (including social media channels)
- A QR code
- Operating hours
- Tips for visiting
You can also use bulleted lists, tables, and other formatting options to make the information more readable and usable for your audience.
If you need help getting started in creating a winning travel brochure, talk to our design experts today.