Mass producing a single design for direct mail is the habit of many businesses. But in this day and age there is no reason to be so bland and boring. With variable imaging ideas and digital printing technology you can print thousands of mail pieces with each one having the right message for each recipient.
There are many variable imaging ideas that can help you achieve the look of custom printing without adding the high cost of this method. You can vary almost any element in your printed marketing item, so that your recipients get a mailer or other item that is tailored to their interests and preferences instead of a single generic piece for everyone on your list.
You can change the colors, message, images, font types, and other elements for each person or company that you are targeting.
From our article: Top 10 Ways to Set your Direct Mail Pieces Apart. Click here to read the complete article.
Variable Imaging Ideas Show the Possibilities with this Technique
When you take some time to look at the variable imaging ideas that are found online you will see that there are probably more possibilities than you imagined. You can choose almost any number of images that can be varied. You decide which images you want to use and how these are varied among the targeted recipients for the best possible results.
Take Advantage of your Database and Dig Deep
Most businesses keep a database of their clients and customers. If you don’t, you need to start today. These databases can provide a bevy of information about buying habits, likes, dislikes, and lifestyles. You can learn shopping habits and other valuable statistics.
Implementing your statistics and variable imaging to make a successful direct mail campaign is a proven way to increase your bottom line. Statisticians know how to dig deep into customer information and determine what they need now and in the future.
Fact: Las Vegas Color Graphics is the only data management and printing company in the world HARD-WIRED TO SWITCH SUPERNAP! SWITCH is the only data center that is certified Tier IV Gold.
Target, the retail giant, has been one of the most prominent manipulators of data to increase sales. One example is that they discovered if they could reach expectant mothers in the second trimester they could change their shopping habits and sway them to purchase diapers, clothes, toys, and all their needs for their new bundle of joy at their stores.
Take a look at your database, or even hire a statistician. What you can glean from this can help you determine what images to use and how to personalize your direct mail in the best possible way.
…identify those unique moments in consumers’ lives when their shopping habits become particularly flexible and the right advertisement or coupon would cause them to begin spending in new ways.
Source: Charles Duhigga
The Impression of Custom Printing at an Affordable Price
When you use this specialized printing technique, you will give your recipients the impression of a quality custom printing job without paying the high price that this can mean. You can save some of your valuable company resources for other purposes while still achieving the desired effect. This is a smart way to impress consumers without spending a lot of money.
Target Previous Customers and Consumers with Images They can Relate To
One of the most effective variable imaging ideas is to choose images that the targeted recipient finds relatable to their circumstances or lifestyle. If someone is a homeowner, you may choose a different image than you will use for someone who is a renter. Having images that are relevant to the recipient will help you get better results and bump up your response rates.
Change Graphics According to Recipient Preferences
If you are looking for variable imaging ideas, why not vary the graphics depending on the past preferences and buying habits of the recipient? If someone recently purchased furniture then add images of associated pieces. If someone recently purchased a car then an image showing maintenance may be more effective.
Add a Personalized Touch to Your Marketing Materials and Get a Better Response for Your Efforts
You can get all of the personalization benefits of custom printing at a lower cost, and this means a better response and a higher return on your investment. Customizing each individual piece can be very time consuming and involve enormous effort, but using variable imaging ideas and techniques is easy and does not require an enormous amount of effort to accomplish.
Provide Images Guaranteed to Interest the Consumer
When you research and use variable imaging ideas then you can add images that are guaranteed to interest the consumer who receives your materials. A single generic image will not appeal to a wide group of consumers, but you can use several images to do this instead. Generating interest in your offer is the first step to improving your sales.
The Right Printer Will Make a Huge Difference and help with Variable Imaging Ideas
Whether your budget will allow fully custom printing or you are working within smaller financial restraints the right printer for the job will make a huge difference in the outcome. Rushing through the evaluation process could leave you high and dry, or with materials that reflect poorly on your company and your brand instead of helping you shine. Use a printing company with experience and knowledge that can help you with variable imaging ideas.
Showcase Specific Products Based on Past Consumer Spending Patterns
Examine what your intended recipient has purchased in the past, and then use images that go with these purchases. If the consumer purchased a couch, you can include images of a chair, a coffee table, or end tables that go with the couch model that was purchased. Images of accessories and additional items show that you understand what the consumer is in the market for.
If you are looking for variable imaging ideas contact us today. We’ve designed, printed, and mailed millions of direct mail pieces using variable imaging. We know what works and will grab the eye and get attention. We’re here to help with whatever your needs are, whether it be inspiration, concept, design, printing, or mailing and fulfillment.