Did you know that 73% of American consumers say they prefer to be contacted by brands through printed direct mail?
Not only that, but the response rate for direct mail can be up to nine times higher than that of email.
Considering these statistics, why wouldn’t you engage in printed direct mail?
Not convinced yet? No problem. Let’s take a look at eight advantages of direct mail printing and mailing.
1. Direct Mail Is Highly Measurable
When you launch an advertising campaign, one of your most important questions is going to be: did it work?
If you put a billboard on the highway, you’re not necessarily going to know if it leads to any business. With direct mail printing, though, you can easily come up with ways to measure how effective their ad-campaign has been.
There are a number of different ways you can track the success of direct mail, but the most common would be to include coupons or discount codes. With this method, you can simply look at how many coupons were redeemed vs how many mailers were sent out by the expiration date.
2. Direct Mail Is Highly Targeted
Many businesses purchase mailing lists that contain the addresses of potential customers in their market. This means that they aren’t shooting blind when they’re sending out mailers. On the contrary, they’re advertising specifically to the people who are most likely to buy their product or service.
3. It’s Cost-Effective
Direct mail printing costs are very affordable, with both printing and mailing being relatively low-cost actions. It’s also relatively easy to send out small test mailer campaigns before committing to a larger direct mail campaign.
4. Direct Mail Is Tangible
In an increasingly digital world, so much of the information we come across nowadays is intangible. When peoples’ inboxes are flooded with marketing emails and the corners of their screens are filled with advertisements, it’s easy for their eyes to glaze over.
What happens if your potential customer doesn’t open their email for a few days? Your expensive and precisely crafted email might not even appear before their eyes, falling so far down in their inbox. Direct mail, on the other hand, will stay on their kitchen table if they set it on their kitchen table, and they can read it whenever they choose.
Direct mail is something your potential customers can physically hold. They can scan it, flip it over, and feel the weight in their hands. This means your advertisement will stand out to them much more than just another advertisement in their email inbox.
5. It’s Personalized
Direct mail isn’t just targeted, it’s also personalized with people’s names and personal information. Your potential customers will be much more likely to open and consider your mail when it’s addressed directly to them.
One of the great things about full-service direct mail printing companies is that they’ll manage every step of your campaign, from the design through the mailing and fulfillment.
6. Direct Mail Increases Your Authenticity
People have reached a point of burn-out with email marketing campaigns. Email marketers have to be very careful to not cross the fine line into spamming peoples’ inboxes.
An aggressive email marketer could actually achieve the opposite of their desired effect. A potential customer that could be interested in their product might get so sick of their emails that they write the customer off completely.
Another concern with internet marketing, in general, is whether or not companies and promotions are legitimate. People are on their toes when it comes to emails they receive, and rightly so, because there are “businesses” out there trying to scam them.
Direct mail printing and mailing, on the other hand, does not carry the fears of potentially falling for an internet scam. Rather, it adds an air of authenticity to your brand. Your future customers are seeing that you’re a real brand with a real address and will see you as much more legitimate than the companies spamming their inbox.
7. It Reaches a Different Audience
Not everyone is on-board our all-technology-all-the-time world. There are a number of demographic groups that still prefer physical media to digital media.
In particular, there are quite a few B2B audiences that prefer to perform business in a more old-school way. One of the most important things in advertising is knowing who your audience is and where to find them.
There are certain demographics for which direct mail is absolutely the most effective marketing style. If your target audience is tech-wary, you should no question consider direct mail marketing.
8. Direct Mail Leads to Better Brand Recognition
What happens if your potential customers don’t even open your printed direct mail? No problem. You’ve already put your brand in their hands and in their home.
Since people get less and less mail these days, sending direct mail campaigns will make your brand stand out. You won’t have to compete nearly as much for space in your customers’ consciousness.
Whether you’re a local restaurant, a real estate agent, a lawn care service, or any other type of business, direct mail printing will put your name in your customers’ minds.
Printed Direct Mail: A Cost-Effective and Powerful Advertising Technique
If you’re pouring all of your time, money, and energy into creating email marketing campaigns with little results, it’s probably time to think about printed direct mail. With this long list of advantages that make it an effective advertising strategy, what’ve you got to lose?
Is it time for your business or service to benefit from direct mail print production? Are you looking for direct mail printing companies? Look no further!
Learn more about our full-service direct mail marketing services to find out why you should hire Las Vegas Color Graphics today!