If you plan on attending a trade show or convention at any point in the next year then one of the top considerations during the planning stage will be printed materials. The cost of exhibiting can add up quickly; the last thing you want is to run out of business cards, brochures, or order forms when there is still a demand!
Check the Las Vegas Convention and Visitors Authority website to see a full calendar of events, as well as advice on getting the most out of your next trade show.)
Double Check Your Printed Materials at Least 3 Months Before Your Trade Show
Ordering printed materials can take a considerable amount of time in some cases. This is especially true if you have a large order, or if you’re using a printer that doesn’t specifically offer trade show printing. Those who do specifically offer trade show printing know that there are trade shows year-round, and know what it takes to handle this kind of volume quickly.
It’s a good idea to check your stock at least 3-6 months before the convention or trade show starts. That way, you’ll have plenty of lead time in case you don’t have enough business cards, brochures, etc.
Generic Business Cards Can be a Lifesaver
One of the printed materials that many people find extremely helpful is generic business cards. It is better to have professional business cards to hand out but if one of your event team runs out and you have generic cards on hand this can help save the day. Names, titles, and other details can be written on the card before it is handed out.
Don’t Forget About Pre-Event Postcards
Pre-event postcards are a great way to warm up leads for any trade show. They can also help generate much more traffic to your both.
Pre-show post card marketing isn’t something every business invests in—but they should. Ask us how post card marketing can help boost your next trade show or convention.
Don’t Forget the Swag
It is customary to hand out swag bags or goody bags, during conventions and tradeshows to draw attention to your business. In addition to promotional items which advertise your business and products these bags also normally contain printed materials like coupons, flyers, magnets, and other printed items.
Lead Cards Will Help You Generate Leads–Make Sure You Have Enough!
One type of printed materials that you never want to run out of is lead cards. These are used to capture visitor information and generate leads for future contact.
It’s true that some of your hottest leads will get you their information whether or not you have lead cards. But don’t forget about those leads who casually fill out your form with just a bit of interest—and then turn into some of your best customers after learning more!
Order Forms are A Must at These Events
Order forms are another type of printed materials that you would rather have too many of than too few. If you have an excess of these you can always use them at a future event or in the day to day operations of you business. If you do not have an order form then this is a missed opportunity because the potential customer may choose a competitor who is well prepared instead.
Are You Set on Banners and Signage?
Banners and other types of signage will help direct traffic to your booth and let visitors know where to find you on the event floor. Arriving at the event and then finding out that you are missing these items or that damage has occurred during transport is not the way you want to start off your next show! It’s never a bad idea to have an extra around.
Avoid Rush Delivery Costs and Priority Order Processing Fees by Ordering ASAP
One of the most important and most helpful tips on ordering the printing and the specific items that you need is to place your order as soon as you possibly can. This may give you a leg up on the competition and also help you avoid any costs associated with priority processing or rush delivery. Most experts recommend placing your order at least 3 months in advance to avoid any problems.
What tips on printed materials have you found useful? Let us know in the comments.
