Running a direct mail marketing campaign isn’t easy. If you’re looking to get your company’s message out there on as many eyes as possible, it’s a pretty delicate process. You can’t just print a couple hundred copies on the Xerox machine in the break room and start stuffing envelopes, after all. … [Read more...] about Direct Mail Marketing Campaign Tips: Getting the Best Results
Car Dealer Direct Mail: The Secret to Boosting Engagement and Sales
Savvy car dealership owners know that direct mail isn't the dinosaur many people think it might be. In fact, even in the 21st century, using car dealer direct mail to target both prospective and existing customers can still lead to much higher sales and engagement than you might have … [Read more...] about Car Dealer Direct Mail: The Secret to Boosting Engagement and Sales
Large Format Printing Design: Making Your Brand as Big as It Should Be
No matter what line of work you’re in, your business needs to build brand recognition so that it stands out from the crowd. Large-scale marketing materials are the way forward, and large format printing design elements on a convention booth banner, a physical storefront’s sign, or any other … [Read more...] about Large Format Printing Design: Making Your Brand as Big as It Should Be
How to Supercharge the Success of Your Next Non-Profit Direct Mail Campaign
Because of their nature, non-profit organizations need to prioritize fundraising. Some, upon considering using non-profit direct mail, might balk. While some marketing methods, like sending an email, picking up the phone, or visiting a business in person don’t cost a dime, direct mail is an … [Read more...] about How to Supercharge the Success of Your Next Non-Profit Direct Mail Campaign
Unraveling the Mysteries of Color Offset Printing
Understanding printing terminology can be a real challenge sometimes, can't it? There are all these different terms that sort of run into one another after a while. Color offset printing, though, is one you need to understand because of its many uses. When it comes down to brass tacks, this type … [Read more...] about Unraveling the Mysteries of Color Offset Printing
Fonts for Print Projects: Choosing the Best Font for Your Next Project
The world of fonts can be a complex one. Yet typography doesn’t need to leave you scratching your head. Most of the time, you can tell if a font looks good or if it doesn’t. But if you are having trouble picking the right fonts for print projects, a little help never hurt! Here’s our quick and … [Read more...] about Fonts for Print Projects: Choosing the Best Font for Your Next Project
