Need a winning combination for your marketing strategy? Try using a well-established method with a more modern approach. Social media and direct mail together can reach your target market and generate new business.
In addition to printing postcards and other mail materials, you can combine these efforts with online activities and social media. This can create a 1-2 punch that is a lot more effective.
From our article, 20 Direct Mail Sales and Marketing Tips to Help You Succeed.
Combining social media and direct mail can have a number of terrific benefits for businesses. Many companies fail to realize how integrating these two marketing mediums can greatly expand the response received and the reach that the business has. There are also many other benefits that can be seen by including both types of marketing together.
Increased Exposure Using Social Media and Direct Mail
When you combine social media and direct mail together, you can increase the exposure that your business, and your products or services, get. Getting people interested in what you have to offer means helping them realize that your company even exists first. The combination of methods will do this more effectively and help you get the word out about who you are and what you do.
Consistent saturation of exposure maintains a clear business position in the community.
More Sales than Just Mailing Postcards without Social Media Integration
Mailing postcards that do not integrate social media aspects will cause your company to see fewer sales. Provide your direct mail recipients more than one way to respond to your offer. More choices mean consumers can select their preferred method. As a result, you will get a better response rate and this usually leads to more sales in a shorter time frame.
Better Campaign Measurements
When you use both social media and direct mail, you will be able to measure your campaign activity results more efficiently. You will get a more accurate picture of what is working, and what should be changed to improve the outcome of the campaign. The right measurements can provide a road map to success that is much easier to follow and more effective.
Consumers Can Respond and Engage With Your Business
If you are mailing postcards that contain your social media profile information you are giving consumers the opportunity to respond to you via online activity. Moreover, we all know how people enjoy using their Facebook, Twitter, and other social media accounts. This will help them engage with your business on a deeper level. If you want to convert consumers you need to involve them, and this is something that can be achieved by integrating both marketing methods together.
Target Younger Tech Savvy Groups and Older Individuals Both
Using both social media and direct mail will help you target a much wider range of targeted audiences. Younger generations are generally more tech savvy and will respond better to social media while older individuals may give a more favorable response to direct mail. When you combine the two, you can attract and target more diverse groups of people.
Convert Consumers on Any Scale
If you are mailing postcards that include your company social media information, you have the ability to convert consumers on any scale, whether you are trying to attract a few new customers or you are hoping to draw in hundreds or more. The scalability of social media makes it ideal for your marketing and advertising campaign regardless of size and scope.
Give People another Way to Find You
If you combine social media and direct mail then you give consumers another way to find you. If they don’t know about you they won’t look for you, and if they don’t look for you they will not find you. As a business owner it is in your best interests to make sure that it is as easy as possible for consumers to locate you and know how to contact the company.
Start a Conversation about Your Business or Products
Simply mailing postcards is not enough to start a conversation with consumers about your business or products. But providing social media contact information can get the conversation started very quickly. Any company that does not take advantage of this marketing channel is missing out on the many benefits that can be achieved from it.
Hashtags on social media accounts like Twitter and Instagram are an effective way to increase brand recognition and create a media frenzy.
Make campaign hashtags for your social contests and promotions, to generate more engagement and awareness of your marketing efforts.
Source: Wishpond.com Blog
Increase Direct Mail Campaign Effectiveness
When you combine social media and direct mail, you will increase the effectiveness of the direct mail campaign that you are running. This typically means that you will get a better return on your investment and better results for the time and money that you spend in the process.
Provide Exclusive Content to Customers or Members
Integrating social media and direct mail allows your business to provide exclusive content to your current customers and members, and this perk is valued by consumers. Those who have special access feel privileged, and they are more likely to view your business in a positive light as a result.
Do you combine social media and direct mail in your marketing efforts? Why or why not?