Consider the benefits of using custom convention folders to help you make a strong impression at your next event.
If you’ve ever attended a convention, either as a guest or as a vendor, you know they don’t come cheap. It doesn’t matter if you’re here in Las Vegas or Boston or Miami or even a smaller market – conventions have high overhead and every person contributes to it.
Because attending conventions is such an important investment for your company, the last thing you want is for your time there to fall short of your expectations. Every piece of collateral and printed material you bring with you should serve a purpose to help you achieve your goals.
Why Opt for Custom Convention Folders?
If so, consider yourself among good company. Other companies at the same convention will likely be passing out plenty of their own collateral. It’s not always easy to get your brand noticed in crowded exhibit halls, especially if passersby have amassed a collection of lookalike brochures and business cards.
Custom convention folders are a little-known secret weapon to help you get your brand noticed. They’re great for keeping your company’s content together in a single place so prospects can look over everything once the convention ends. It also presents a consistent, organized, branded image of your company that makes you look professional and leaves a lasting impression.
3 Ways to Create a Standout Convention Folder
The best convention folders will help you stand out above your competition – no easy feat in an overwhelming environment. Take a look at some ways you can tailor your folder to speak for your brand:
Include Your Contact Information
Your company name and contact information should be in a prominent spot somewhere on your convention folder. Don’t rely on using a business card or other collateral to your folder, since these things can easily fall out and become lost. Printing your information directly on the folder shows you invested the time and money to do so, which shows you care enough about your content to warrant the investment.
Opt for a Unique (Yet Branded) Color
Using a standout color is a great way to get your audience’s attention. Remember, your folder will likely be among a collection of other collateral your audience receives at the convention, so having a standout color that also matches your brand can lead to company recognition.
Go for a High-Quality Material
Your prospects will touch your folder before they see what’s inside. Pay attention to how your folder feels. Using a nice texture or high-grade cardstock can give an air of importance and entice prospects to look inside. You might also include foil or raised lettering, or another embellishment that adds to the overall appeal.
Get a Quote on Custom Convention Folders Today
You only get one chance to make a strong first impression. Talk to our experts about your upcoming events and how you can use custom folders to impress your prospects.