Finding printing and mailing services that capably suit your direct mail needs is sometimes a difficult task. One company might be a great printer but not provide mailing services. Using one company, instead of two, makes direct mail campaigns easier and more cost effective.
The best printing and mailing services give you the materials and delivery you are looking for without any hassles, delays, or quality issues.
When you need printing, you have a number of choices and options from which to choose. You can use many different features and techniques for your materials, and these can include:
- Die cutting
- Variable printing
- Foil accents
- Foil inks
- Environmentally friendly materials
- Recycled paper
Questions to ask about Printing and Mailing Services
1. Are a Variety of Printing and Mailing Services Offered?
Before you choose the right company for your printing and mailing services, it is important to look at the specific services that are offered in these categories. Some printers may offer very limited options, while others can provide a wide range of services from which to choose. Compare your choices with each printer and then decide which professional is the best choice for you.
2. Can You Get Direct Mail Design Assistance?
If you are sending direct mail, the design of your materials should be exceptional. Determine whether the printer offers design assistance for these products or if you are on your own in this area. Some reputable printers will have graphic designers that can help you with your design for an extra charge. This helps you get superior results with your mailing materials.
3. Are Quality Mailing Services Provided?
Some companies that provide printing and mailing services have a reputation for excellence while others do not. The quality of the services that you get in these areas is crucial, because your items will reflect on your company and products. Do some research and examine the industry reputation of each printer for quality before you make any final decision.
Check review sites and social media accounts to see what others are saying about the services provided. If there are an inordinate amount of complaints and issues, steer clear.
4. Do You Have Environmentally Friendly Options from which to Choose?
Ask whether the business offering printing and mailing services has environmentally friendly options for your direct mail that are both effective and affordable. To determine if a company is eco-friendly look for:
- Soy based ink
- Recycling of waste ink
- Alcohol free press solutions
- Recycled paper options
- Recycled printing plates
- PDF proofs
- Green printing certifications
Click here to view the Las Vegas Color Graphics Environmental Mission Statement
5. Can You Get Needed Help and Support?
Any business that provides printing and mailing services should be willing to provide help and support during the process if you need it. Look for online reviews and customer feedback to see how helpful a specific printer has been to others. Unhappy customers are usually very quick to post a complaint, and if there are many complaints, this can be a warning.
6. What Type of Turnaround Time Can You Expect?
When you are running a direct mail campaign, the turnaround time that you get is a critical factor. You want your materials mailed on time so they are delivered on schedule, and the turnaround time will determine whether this happens or not. If you need the materials delivered in five days but printing will take this amount of time you may have to make campaign changes.
7. Can You Add Colors and Special Techniques to Your Materials?
Before you choose printing and mailing services examine the colors and special techniques that are available for your materials. If you want die cutting, embossing, or other special colors and techniques you need a company that offers these options and has experience with them. If the printer does not perform the services on a regular basis then choose someone else who does.
And check with your printer to see what’s available that might make your piece stand out for a small–or no–increase in price.
8. Are There Any Guarantees Offered?
What guarantees does the company providing the printing and mailing services offer? You want someone who will stand behind their products and services, and that means a guarantee as far as quality and schedule are concerned. If the printer does not offer some type of guarantee, they may not be the best possible choice.
Las Vegas Color Graphics provides all services for printing and mailing direct mail. Call us today at 702-617-9000.