Printing and mailing postcards sounds easy enough. You create an offer, print your design, and send your postcards to your mailing list. The mechanics are easy enough to understand, but the dynamics of a successful postcard campaign take some planning and creativity to correctly execute. Use … [Read more...] about Everything You Need to Know About Printing and Mailing Postcards
Your campaign success hinges on one crucial element: direct mail headlines. In just about any type of marketing, it’s the headline that will determine whether or not someone engages with or pays attention to your promotion. You might have a killer offer, but unless the headline can get their … [Read more...] about How to Write Direct Mail Headlines Like a Pro
Does your company use style guides when starting a marketing project? If not, creating one should be a goal for the upcoming year. Style guides are a common tool for any marketer. Small businesses and large corporations alike use them to ensure their creative elements are consistent and … [Read more...] about Your Guide to Style Guides: The What, Why, When, and How that Can Transform Your Print Projects
Is your print marketing strategy on point for 2019? 2019 is almost here, and it’s anyone’s guess as to which trends will be hot (or not). Print continues to be an integral part of any content marketing strategy, giving businesses seemingly endless ways to connect with customers and … [Read more...] about What’s In Your Print Marketing Strategy for 2019?
Catalog mailers have been one of the mainstays of direct mail marketing for over a century. Dating back over a hundred years, people were using catalogs to buy everything from watches to clothing, and even homes. Sending a catalog mailer to someone immediately puts your brand in their mind as soon … [Read more...] about Are Catalog Mailers Still Effective? You just might be Surprised
Printed gift cards aren't just another product you sell. They can actually be used as an effective marketing tool, especially during the holiday season. Gift cards are one of the most popular forms of gift-giving in today's economy. In fact, 61% of survey respondents claim they'd rather get a gift … [Read more...] about How to Use Printed Gift Cards in Your Holiday Marketing Strategy