The printing industry can certainly seem like magic sometimes. You order a stack of flyers or business cards and then, miraculously, a few days later you have the finished product in your hand. There's no witchcraft involved, of course -- just the science of printmaking, a combination of skill, … [Read more...] about The Printing Process: Understanding Prepress Equipment and Methods
Nonprofit Brochures: Effective and Budget-Conscious Methods for Promoting Your Organization
Does your nonprofit need a boost? Here's how nonprofit brochures are one of the best ways to raise awareness of your organization. Running a nonprofit organization presents plenty of unique challenges. Funding a nonprofit can often be difficult, and that makes finding cost-effective options a … [Read more...] about Nonprofit Brochures: Effective and Budget-Conscious Methods for Promoting Your Organization
How to Fine Tune Your Direct Mailing Strategy
Savvy business owners know that direct mail isn't the thing of the past most people think it is. In fact, even in the depths of the digital age, using a direct mailing strategy to market to your target audience can still reap real results - and the ROI on direct mail marketing is big enough to … [Read more...] about How to Fine Tune Your Direct Mailing Strategy
Graphic Design Color Palette Choices and What They Mean for Your Marketing Materials
Graphic design has long been considered the red-headed stepchild of the creative arts. It’s usually the target of some not-so-good-natured ribbing from the Fine Arts crowd, as the profession doesn’t require the kinds of finely honed talents that an illustrator, photographer, or sculptor. At the same … [Read more...] about Graphic Design Color Palette Choices and What They Mean for Your Marketing Materials
Print Marketing Campaigns: An Old-School Success Story
Print marketing campaigns are in no way a thing of the past. Today, print marketing is as effective as it's always been - and in some cases even more so! If you want your company to be successful, you've got to devote some of your budget to marketing. There are just no buts about it: building … [Read more...] about Print Marketing Campaigns: An Old-School Success Story
Bigger is Better: How Large Format Color Printing Can Make Your Brand Pop
No matter what business sector it inhabits, your company can always benefit from strong brand recognition. Whether it's a banner or a convention booth, signage for a brick-and-mortar storefront, or any other large-scale marketing materials, the best way to make your company's brand pop is through … [Read more...] about Bigger is Better: How Large Format Color Printing Can Make Your Brand Pop
