Digital printing has come a long way from the days of those noisy dot-matrix office machines. Today, the methods have become so advanced, and so widespread, that old industry standards have given way. The results have been nothing short of extraordinary, especially when it comes to how it can help … [Read more...] about How Digital Print Solutions Support the Success of Business
Direct mail is alive and kicking, even today in the digital marketing age. In fact, response rates to direct mail are still anywhere from six to nine times higher than in other media, like email, paid search, or social media. Not only that, but research has shown that for every $167 you spend on … [Read more...] about How to Make Printing Direct Mail Postcards a Breeze
The digital printing process allows for more flexibility than traditional printing methods, and your design should capitalize on the myriad options. You've got the chance to print shorter runs and get the exact quantities you need. You can get faster turnaround times compared to offset printing … [Read more...] about 4 Digital Printing Process Tips to Help Your Project Shine
Are your direct mailers worth the time, money, and brainpower you're spending on them? If not, it might only take a few simple tweaks to your direct mailers to turn your concepts into profit-driving campaigns. Direct mailers are far from dead. Actually, they remain one of the most powerful forms … [Read more...] about Direct Mailers: 8 Tips to Create More Effective Campaigns
Knowing the difference between offset vs digital printing is just about understanding how the printing process works. It also has a lot to do with how your final project turns out - and how much it costs! If you're confused about your printing options, this guide on offset vs digital printing can … [Read more...] about Offset vs Digital Printing: Which One Should I Use?
If you're planning a direct mail campaign, knowing the EDDM rules can help you to make money-saving decisions and ensure a smooth campaign from start to delivery date. Here's what you need to know about EDDM rules for your direct mailing needs: What is EDDM? EDDM stands for Every Door Direct … [Read more...] about EDDM Rules Every Business Should Know