A trade show can prove quite lucrative for some companies: it connects them directly to their target audience, it gives them a chance to establish brand recognition, and it provides the opportunity to generate high-quality leads. But simply being in the midst of a pool of potential clients doesn’t mean any of them will visit your booth. Rather, you need to engage your marketing to drive booth traffic, and trade show postcards provide a feasible option.
3 Ways Trade Show Postcards Can Increase Booth Traffic
1. Think of tradeshow postcards as a personal invitation
Sending a postcard or two prior to the trade show lets attendees know where you’ll be the day of the event. This helps you begin to build impressions and brand image before you ever set foot in the exhibit hall.
2. Include your booth number and call-to-action on every postcard
You don’t want to waste real estate space on your postcard talking about your brand and services if your goal is to increase visitors. Instead, you could offer a cash drawing or feature a giveaway to boost general traffic, or you could offer a free gift with sign-up to ensure those who are visiting are genuinely interested in your services.
Make sure you include your booth number (and maybe a relevant point of interest) as well as what’s in it for them if they decide to make the trip.
3. Make your postcard match your other collateral
Your trade show postcards should match your other marketing materials, such as posters, trade show brochure ad, or your backdrop display. Studies show it takes 7 impressions to establish recognition, and remaining consistent can help visitors connect the dots faster.