The brand lookbook is one of the most powerful marketing tools you can have at your disposal, but only if you know how to leverage it. Here’s the down-low.
Building your company’s brand awareness is an integral part of any marketing campaign. There are dozens of tools and techniques that come into play when it’s time to build your brand, but there’s perhaps one that is all-too-often overlooked and forgotten about: the brand lookbook.
Plenty of businesses don’t even consider the possibilities of a good lookbook. The truth is, however, that if your company doesn’t have an established lookbook at its disposal, you need one. Even those businesses that do indeed already have one, it’s likely not as good as it could be.
Here’s what you need to know about the brand lookbook, how they work, and how to develop one that will improve your ability to market your company brand successfully.
The Brand Lookbook: A Textbook Definition
First and foremost, we’ve got to start with just what, exactly, is a brand lookbook. In essence, these are collections of photographs or images that have been compiled to show off your brand by highlighting its products, services, designs, or other work.
Brand lookbooks are integral for introducing new and prospective clients and customers to your company and what it does, and they help in setting the tone for every subsequent interaction.
Like the old saying goes, you only get one chance to make a first impression — and that’s exactly what a brand lookbook does. Whether you have a digital version available for download on your professional website, a professionally printed and bound booklet that you have as a handout at conventions, or just a stack of them in your office waiting room for new customers and clients to peruse at their leisure, it’s important to ensure your brand lookbook showcases the work that most represents your company and its capabilities.
What Goes Into a Good Brand Lookbook?
Your brand lookbook is all about presentation, and that means a good brand lookbook will do more than simply feature attractive photographs or images of your company’s best work. Every aspect of your lookbook needs to reflect the same presentational aesthetic. So that means you’ll need to do more than just slap a PDF together and run it down to your local print shop. Instead, you need to use care with the layout and design of your lookbook.
Whitespace is an agent of psychological dictatorship that can easily be used to convince users to perform certain actions…Yona Gidalevitz
You need to focus on neutral backgrounds, such as white, gray, and beige, for each page to help your product photographs stand out. You also need to ensure you don’t present too many examples of your work on each page, as this will result in the kind of overcrowding that will disengage a viewer. Finally, use an easy-to-read text font free of embellishments to provide context or additional information.
Remember: the goal is to wow the viewer with your products, not distract them with bad design and layout!
Can’t Do It Yourself? Don’t!
Brand lookbooks are great for showcasing your work, but they require a lot of hard work and design know-how to get them right. If you feel that your company doesn’t have the internal resources to create a professional-looking lookbook of your own, though, you don’t have to attempt to create one yourself. Instead, turn to a professional printing firm and call on their expertise instead, especially if they have a graphic design team on staff.
Graphic designers are the perfect individuals to create brand lookbooks. Their entire careers are built around the ability to convey thoughts and ideas using visual design elements. They will know how to take your raw product photos and lay them out in the most effective manner so that anyone opening your lookbook will be immediately struck by both how professional and how attractive your company’s presentations are.
In this case, turning to the professionals instead of doing it yourself is absolutely your best bet.
Las Vegas Color Graphics: Your All-In-One Design and Print Shop Solution
Whether you’re creating a digital lookbook or one that’s destined for coffee tables and convention booths, Las Vegas Color Graphics has you covered. As the premier community print shop for the Las Vegas area for more than 40 years, we know what it takes to create the most professional and effective brand lookbooks anywhere.
Our graphic designers will work with you every step of the way from beginning to end to ensure your brand lookbook is as breathtaking as you need it to be in order to wow those new and prospective clients and customers.
Don’t risk putting together a blasé brand lookbook on your own. Contact us today and you’ll see just how we can make your brand shine like the star it deserves to be!