Simply put, your brochure color choices are varied. So how do you choose?
Choosing colors can be tricky, especially since the color you see on your computer screen may look much different when it’s printed on paper. To further complicate things, colors can appear different depending on the printer, material, and printing method.
What you Need to Know about your Brochure Color Choices
Determine if You Need Color, and How Much
Color can go a long way in helping your brochure stand out, especially if it’s going to be displayed among other similar-sized pieces. But you don’t have to go full color to get a good effect. In fact, a black-and-white brochure could help your collateral stand out against others that are in full color, if you have the right design. You could use the money you save on color printing on a higher quality cardstock to give your project a more noticeable edge.
Another option is to use a single color to make specific elements pop. Consider adding nuances of color to an otherwise black-and-white brochure. Simple design can ensure your reader won’t miss your core message.
Establish Your Brochure’s Goals
What do you hope to accomplish through your brochure?
- Do you want to build your brand?
- Should your brochure evoke fear, trust, happiness, or other emotion?
- Are you a luxury brand, or do you cater more to the general public?
Color isn’t a decision to take lightly. There’s an entire psychology behind how color affects our perceptions when placed within marketing messages. You might be partial to a particular hue, but your ultimate goals should guide your brochure color choices.
Most brands build on their own colors. However, don’t let your logo and company color palette limit your options. Color can be used to create a variety of emotions that could prove crucial to your brochure’s success:
- Red – excitement, love, danger, speed
- Orange – playful, energetic, fun
- Yellow – happy, playful, cheery, warm
- Green – natural, fresh, alive
- Blue – calm, trustworthy, cool, reliable
- Purple – regal, higher-end
- Black – mysterious, elegant, seductive
- White – clean, pure, youthful
- Silver – luxury, prestige, scientific
- Gold – luxury, prestige, expensive
Choose a Pre-Defined Color Palette
If design isn’t your forte, you’ll be glad to know that you don’t have to coordinate your own brochure color choices. There are plenty of pre-designed color palettes available online and from our expert designers that take the guesswork out of pairing hues.
In addition, your brochure design software may also provide preset palettes and templates to make your job even easier.
Pick Your Printing Method
The color of your final brochure may vary from what you see on your digital proof. If you want to ensure your color will appear crisp, clean, and true-to-form, consider using professional offset printing. Digital printers don’t always offer the same color integrity, nor can they print on as large a variety of materials as offset printing. However, offset printing can carry a larger financial obligation if you have a relatively low-volume job.
For more ideas on brochure color choices, consult with one of our design experts today.