It’s time – you’re ready to create a beautiful, compelling brochure that’s going to drive brand identity and sales. Now for the hard part: starting. Where do you begin, and what is worth some serious consideration? Is there a rule about process? The Las Vegas Color Graphics team is here to help with some brochure graphic design tips.
Our top brochure graphic design tips (in no particular order):
- Plan it out ahead of time. So often, we begin creating with great gusto, but not necessarily with any real plan. This is exciting at first, but quickly peters off into frustration as you inevitably hit a wall where too many good ideas have collided. That “standstill moment” can wreak havoc with timelines and leave you paying extra for design time. Mapping out a general idea of what the brochure will look like, how it will flow, and what information and graphics it will incorporate, can save you a lot of time during the actual design process.
- Limit fonts. With so many font options, who can commit to just one or two? Yet this is one of the secrets to strong design, and therefore one of our top brochure graphic design tips: be willing to commit to two (maybe three) fonts at most. Then use them consistently. For example, one font for headlines, one for subheads, and another for body copy. Consistency (along with the right amount of variation in themes) is a big part of what makes the layout visually appealing.
- Less is more. This point builds off tip #1. When you determine your goal and how you will execute it from the beginning, this decision will guide development and force you to leave out extraneous details you may feel tempted to include along the way. Another good rule of thumb for brochure graphic design tips: when in doubt, leave it out. There is a good chance you simply do not need it.
- Subtleties matter. Often what sets great design apart from merely good design is those subtle differences that the designer took the time to include. A standard layout with added texture or rounded edges can have quite an impact on the overall impression of the pieces. For that reason, one of our brochure graphic design tips is: details matter.
Your pages don’t need to be rectangular. They don’t even have to be square. They can be circles, triangles, hearts, whatever suits your business best.
Source: Design School
- Pay close attention to materials. To execute an impressive brochure, a strong design is not the only consideration. What you print that design on is of equal importance, because it leaves a strong impression about quality as well. Thicker, sturdier paper stocks tend to be more expensive, but for good reason. They also leave a lasting impression and endure wear – all signs of quality.
When you are choosing the perfect thickness for your brochures, remember to think about ease of folding. If the stock is too thick then the brochure may not lie flat or fold as intended.
From our article here regarding brochure paper stock.
- Consider use of textures. The tactile experience of a brochure is nearly as important as its appearance. This is because sensory input is stored as part of our memory, whether we are consciously aware of this or not. Adding an unusual texture, whether rougher or smoother, will create contrast from other brochures customers encounter.
Printed brochures and all your branded collateral is an effective way to make your brand known. Brand recognition can be established from many aesthetic qualities, such as, colors, fonts, graphics, texture, and images.
Ready to get started? Or just have a question? We’re always here to help. Call us directly at 702.617.9000 or drop us a line here.