Having the right brochure printing services on your side can help you maximize your marketing to its fullest potential.
Brochure marketing is a great way to connect your audience with your brand and services. They’re easy to make, they’re inexpensive, and they offer plenty of design options to make your content stand out.
The best brochures are the ones that will help you achieve specific purposes. They don’t cost much to create or print, but you still want to make them worth the effort.
Before you choose a partner for your brochure printing services, make sure you ask them these six questions:
#1 – Do You Offer Brochure Design Services?
Even if you’re comfortable in your own designing abilities or are partnering with a professional designer, knowing your printer offers this service says a lot about the quality you’ll receive.
Partnering with a design-minded printing provider, even if they’re not designing your brochure, shows they care a lot about the final product. They’re not just a printing company, but rather a company dedicated to providing the best service to their customers.
Even if you don’t need design services, you might benefit from having one of their designers review your final brochure prior to printing. Someone with a designer’s eye can offer tips or suggestions to make your project pop.
#2 – Where Can I View Your Past Work?
Suffice it to say, not all printers are created equal. Printing practices can vary, as can final output.
Viewing a printer’s previous projects can give you an idea of their capabilities. It’s an easy way to get design inspiration, but it also shows you what kind of quality you can expect.
#3 – What Printing Process Do You Use or Recommend?
Do you know the difference between offset printing and digital printing? Do you know the benefits of each and which one to use for brochure printing services?
Most businesses don’t, and that’s okay. The world of printing has its own set of unique jargon that isn’t always understood by those not familiar with the industry.
A good printer should explain your printing options to you simply and completely. Usually, your printer will recommend a particular method over another or will make the choice for you. In either case, you deserve to know your options to make your project the best it can be.
#4 – Do You Outsource or Print In-House?
Would you be surprised to know that many print shops don’t do their own printing? Many print shops will handle some print jobs in-house and outsource others, depending on equipment needs, specialty finishes, and embellishments.
Partnering with someone who outsources isn’t necessarily a deal breaker, but it does come with a few downsides:
- Costs may be higher than a company who does all their own printing
- You don’t know what kind of quality to expect, as it’s out of the print shop’s control
- Turnaround times are longer
Full-service print jobs can usually offer you better deals with quicker turnaround times, plus they can guarantee the quality.
#5 – How Can I Get My Brochure Ready for Printing?
Brochures don’t cost much per piece, but if you’re printing hundreds or thousands at a time the cost can add up quickly. The last thing you want is to receive a final product you’re not happy with.
Ideally, your printing partner will provide you with a checklist to ensure your brochure is ready for the press. Things like proofreading your content, ensuring you’re sending the right file type, vectorizing your images, and double checking your dimensions can save you a hassle later.
#6 – What Special Embellishments Do You Offer?
This question might be better asked before you begin designing your brochure, so you can plan for certain elements in your design. For example, some printers offer things like laser cuts, spot varnish, UV coatings, or foil accents for an additional charge.
Spot Varnish Tip: Don’t use spot varnish over areas that are to be folded, creased or trimmed or glued.
Source: CreativeBloq.com
These items can give you brochure a unique edge that your customers will find enjoyable and memorable.
Don’t be afraid to ask about your options – and what those options will cost!
Let’s Wrap Things Up
Not all brochure printing services will deliver the same results. Include the above six questions in your decision-making process to get the best final results.
For more information on our brochure printing services, contact us today.
