Sending business Christmas cards might not be on your radar just yet, but the holidays are rapidly approaching and now’s the time to start planning. Whether you’ve sent Christmas cards in the past or are considering starting a new tradition, you might be wondering if they’re worth the time and money that could be better spent on something else.
The truth is, there isn’t a right or wrong answer, but there are a few myths we need to clear up about business Christmas cards and the impact they make on your business.
The Misconceptions of Sending Christmas Cards for Business
Most businesses send Christmas cards as an act of goodwill. But many hesitate to send a card because they don’t want to come across as overly salesy or desperate for business.
This couldn’t be further from the truth. Christmas cards (or gifts) are only salesy if you make them salesy.
When sending a Christmas card to your business customers, it’s best to believe that you will get nothing in return. It should be your way of saying thanks for their business during the past year, and nothing more.
Another common misconception is that people who don’t celebrate Christmas will suddenly have a bad impression of your business. They might deem you culturally insensitive or presumptuous. In 2018, this is a real fear among businesses and consumers alike.
If you feel you may have customers that would feel this way, you have several options:
First, you can select only those customers you feel confident about sending Christmas cards to. Or, you can opt for a generic greeting, such as Happy Holidays or Happy New Year. Either way, cards offer one final touchpoint before year’s end to help you retain strong connections into the new year.
Why Business Christmas Cards Are Worthwhile
Despite the fact that business Christmas cards should be based on offering a genuine thanks, that doesn’t mean they don’t offer any benefits in the marketing and branding department.
When you send a branded Christmas card, you’re creating an impression. You suddenly become top of mind to the recipient. Plus, you also get to see if you still have correct addresses and contact information. If a card is returned to you, you have an automatic “in” to reach out and clarify your information.If you don't send business Christmas cards, that doesn't mean your competitors have taken it off their to-do list.Click To Tweet
And finally, if you don’t send business Christmas cards, that doesn’t mean your competitors have taken it off their to-do list. Make sure your customers know you appreciate them and are thinking about them at the end of the year.
Order Your Cards Early
With little time until Christmas, businesses should take care to order their cards as soon as possible to avoid delays or paying for expedited shipping. Ordering early doesn’t mean you have to send them early. It simply takes a lot of stress out of the equation knowing your cards are ready to go when you are.
Talk to one of our Las Vegas Color Graphics experts today to see what’s new in business Christmas cards this season and order your company cards.