You don’t need a degree in graphic design to create quality business flyers. With the abundance of free images and graphics tools dotting the world wide web, anyone with a little vision can transform a blank canvas into advertising material.
But the difference between professionally crafted and do-it-yourself business flyers does not lie in the design software you use. You can create business flyers that are every bit as effective and visually appealing as those made by an expert using these four insider secrets:
4 Stand Out Features All Business Flyers Need
If you are using your home office copier to make black and white copies of your flyers to save money – stop. Granted, it may seem like a more immediate cost-effective method to distribute photocopies of your business flyers. But spending a little more for a quality, full-color print could provide a higher financial benefit in the long run, especially if using color means eliciting a particular mood or emotion from the viewer.
The final look and feel of your business flyer are just as important as the content. You may find that a higher quality paper, like a high gloss, linen, or other luxury paper, will not only attract more eyes but also add importance and value to the content.
Less is more, especially when it comes to advertising. Business flyers with too much text can distract from the core message. Make it easy for customers to determine what exactly the flyer communicates by using plenty of blank space.
Using a paper size other than the standard 8.5″x11″ can help break the advertising monotony and differentiate your flyer from a sea of similar-sized papers.
Using just one of the elements above can transform any standard business flyers into ones that deserve attention. But adding all four? Your customers may never know you designed it yourself.
You are just a phone call away from business flyers that impress. Call us now at 702.617.9000.