As the holiday season creeps ever closer yet again, it’s time to consider the plans your business has for promoting your newest products and services during the festive season. This means you need to reach out to existing customers and build relationships with new ones. One of the best strategies for doing so is to send out business holiday cards to everyone on your business marketing mailing lists.
The Benefits of Business Holiday Cards
Many companies may choose to skip sending out holiday cards during the Christmas season, as it might seem like doing so is an unnecessary expense. However, this is the wrong perspective, as business holiday cards are perhaps one of the best marketing tools to leverage your company’s growth during the holidays. From this point of view, sending out holiday cards isn’t a waste of resources but instead is a sound investment in consumer marketing.
Sending out business holiday cards accomplishes several things at once. First, it helps to build better brand awareness at a time when it’s traditionally seen as a time for consumers to spend more money than they would during the rest of the year. Second, it helps to build a stronger reputation for your brand by going the extra mile and wishing your customers happy holidays. Third, it’s an opportunity to include a call to action for those customers, especially if you include a coupon or discount code within.
Choosing the Best Types of Business Holiday Cards
If you want your marketing efforts to have the most impact, you need to choose appropriately when it comes to business holiday cards. What’s “appropriate” for your company is, of course, relatively subjective, as much depends on the size of your customer base, the business sector you inhabit, and the overall company culture you’re looking to reinforce. Sending personalized, hand-lettered cards out is ideal for a small business, for example, but not for one that has thousands of customers.
That being said, you can indeed leverage personalization with your business holiday cards under certain circumstances. Digital printing methods such as variable data printing employed by professional print houses make it easy to personalize individual cards by pulling data from your mailing lists to populate fields in your cards such as names. Imagine the feeling your customers will get when they receive a professionally printed holiday card with their own name on it!
Las Vegas Color Graphics – Your Holiday Card Print Partner
Looking for the absolute best print partner for your business holiday cards? Turn to Las Vegas Color Graphics. We have 40 years of experience in being the Las Vegas area’s premier community print shop. We have the skills and equipment to create gorgeous, personalized holiday cards for your customers. We even offer affordable fulfillment services to get your cards out in the mail in time for the holidays. Contact us today!