There are tons of ways to use business postcard printing services in your organization. From reaching out to prospects to keeping in touch with existing customers, postcards are one of the most cost-effective marketing touchpoints, and no business should be without it.
Also, because postcards don’t have to be opened to be read, they stand a much higher chance of delivering your message to your recipients.
Here are three ways you can put your business postcard printing to work for you:
#1 – Use as a Follow Up Tool
After an important meeting or conference call, a quick postcard to thank them or follow up is a great way to keep the conversation going. Add a call to action or next steps in your message to move forward.
Marketing has changed a lot over the past few years, but the ultimate goal has remained the same. You need to drive consumers to take action.
#2 – Welcome New Clients
If you land a new client, there’s nothing more personalized than a handwritten postcard to thank them for their business. Use business postcard printing services to extend a great first impression and let them know you appreciate them.
Welcoming a new client with a postcard can be short and sweet yet pack a powerful punch.
Use the postcard to reiterate your capabilities. For example, “At Star Manufacturing we pride ourselves on being responsive, competent, and professional. You are the most important part of our business, so we work tirelessly to make sure you are completely happy.”
You can also introduce yourself and let the client know that you will be their primary point of contact. Make it known that you are available for questions, comments, and feedback.
#3 – Invite Prospects to Exclusive Events
Whether you’re hosting a dinner lecture, workshop, or special sale in your store, a simple postcard can tell your audience everything they need to know to take advantage of it.
You can dress it up to look like a formal invitation. Or, add individual coupons customers can clip and redeem. The key is not to overdo it on the text – too many words or calls-to-action can take away from your core message.
Your options are almost limitless when it comes business postcard printing services. With multiple size options, finishes, paper stock, and embellishments available, you can create a one-of-a-kind postcard marketing strategy that works for your business.
To find out more about our business postcard printing service, contact one of our team members today and let us help you make a great impression.