Do you think if you have some business cards and letterhead you are all set for your marketing collateral? There is more to business printing than that. Custom printed items and having collateral that separates you from your competitors help make your business a success.
Business printing can make or break your company, and if you do not have enough marketing collateral then you cannot market your business effectively and you are probably missing out on sales as a result. If you are always short of sales materials or you never have enough business cards to hand out then your marketing efforts are very ineffective.
Types of Business Printing You Should Keep in Stock
There are many different types of business printing, and some of these materials should always be kept in stock for when they are needed. Each company will have specific needs when it comes to printed materials, and some of the items listed below may not be needed for some companies while other businesses may need additional items as well. The items that you should generally always have include:
- Business cards
- Sales letters
- Stationery with business logo and company letterhead
- Envelopes with preprinted company return address
- Postcard announcements
- Visual Aids
- Product specification sheets
Do You Have Enough Marketing Collateral on Hand?
All of the items that you use for advertising your business and selling your products or services is marketing collateral, and this is something that you should never run out of. If a potential customer shows interest and you do not have any product or company materials for them then this is a missed opportunity. If it happens often enough your company may greatly suffer in the sales department.
Printing larger orders instead of several short runs is usually a smart and economical move. One set up instead of numerous will keep your prices down.
High Quality Really Stands Out
Never choose any company to handle your business printing unless you are completely sure that you will get high quality results every single time. Ask for samples similar to what you want so that you can see the quality that you can expect. The last thing you want is an unpleasant surprise, and marketing materials that are substandard in any way.
Do You Need Professional Design Assistance?
If you want marketing collateral that is exceptional then you may want to consider professional design assistance for the chosen design that will be used on your business printing order. Sometimes the added cost of a professional designer really pays off because the finished materials are unique and highly effective. If your budget is smaller, even a short consultation with a graphic designer can help greatly.
The path from idea to finished product can be long, but design provides a shortcut: prototyping. The best prototypes don’t take too long — they can be crude, like a Keynote presentation — and they help answer specific questions.
Source: The Wall Street Journal
Make Sure Your Budget is Adequate for Your Needs and Preferences
The first step with business printing is to set a budget for this project, and that means making sure that the budget is realistic enough to cover the necessary costs. If you try to get fantastic results on a shoestring budget you will usually end up disappointed and the time and money that you have invested will be down the drain with little to show for it.
Change Up Your Content and Graphics for Variety
When you order business printing, create a few different versions and order a specific number of each. Add different graphics, content and even font types and sizes. This will help you track the performance of each version so that you can determine which version has the biggest impact and gets the best response. This analysis can be invaluable.
Remember that there is no right or wrong way. Choose a design that represents your company well and use creativity to make your materials really stand out.
Read more about graphic design for brochures here.
Don’t Pick the First Printer You Find
Quality and quantity are both important factors with your marketing collateral, so it is important to choose the right printer for the job. This means comparing and evaluating a number of companies to find the best possible choice, not opening the phone book or looking up local printers and then placing your order with the first printer that you come across.
Never Settle for Second Best to Cut Costs
It is important to stay within budget when you are designing and ordering business printing, but this should never mean settling for second best just to cut costs because this will reflect badly on your company image and brand reputation. It is better to order fewer items with perfect results than to save money and end up with marketing materials that are not usable.
What types of business printing do you order and why?