Walk into any grocery or retail store, and you're likely to be presented with some form of loyalty program. It seems everyone has their own way of trying to earn your repeat business, and there's a reason why loyalty cards are a favorite technique: they work. It costs businesses upwards of … [Read more...]
Data Management
Las Vegas Color Graphics knows that the success of your campaign starts with your data management. We are experts in handling complex data.
Understanding Direct Mail Demographics: 4 Best Practices to Reach Your Audience
Even in today's digitally thriving economy, direct mail still maintains its status as one of the biggest ROI-boosting marketing methods. However, if you want to see any real benefit from your campaigns, you'll first need to understand your options for using direct mail demographics … [Read more...]
Direct Mail Demographics to Target in 2017
Direct mail is an age-old marketing method, yet it's one that's still very much alive and thriving despite the growth of online channels. The right direct mail demographics for your campaign are what make the difference between dismal and extraordinary results. One of its biggest benefits in the … [Read more...]
Variable Printing 101: Know the Basics in Five Minutes or Less
Variable printing, also known as variable data printing (VDP), is a form of digital printing that allows you to change certain elements of the piece—say the headline, images, the name, or the color—without actually stopping the printing process. With the right technology, this produces very quickly, … [Read more...]
How to Make Personal Direct Mail…Personal
From our own years of experience, personal direct mail pieces are the absolute best way to go. Perhaps you have already invested (or are considering investing) in direct mail pieces, but recognize the irony in the fact that as a consumer, you have thrown out many a direct mail piece simply … [Read more...]
Variable Imaging Ideas to Jazz Up Your Marketing Materials
Mass producing a single design for direct mail is the habit of many businesses. But in this day and age there is no reason to be so bland and boring. With variable imaging ideas and digital printing technology you can print thousands of mail pieces with each one having the right message for each … [Read more...]
