The old saying goes that you can have it done fast, you can have it done cheap, or you can have it done well – but you can’t have all three done at the same time. The best you can hope for is two out of the three. Well, this isn’t really true anymore thanks to digital printing technologies, … [Read more...] about The Impressive Benefits of Variable Data Printing
Las Vegas Color Graphics knows that the success of your campaign starts with your data management. We are experts in handling complex data.
Remember back in ye olden days when reaching out to your customers meant thousands of identical pieces of mail? With variable data printing, you can stop treating your customers like numbers and start treating them like people. What is variable data printing, and how can you use it to drive … [Read more...] about Everything Businesses Need to Know About Variable Data Printing
Walk into any grocery or retail store, and you're likely to be presented with some form of loyalty program. It seems everyone has their own way of trying to earn your repeat business, and there's a reason why loyalty cards are a favorite technique: they work. It costs businesses upwards of … [Read more...] about How You Can Use Loyalty Cards to Gain Customers for Life
Even in today's digitally thriving economy, direct mail still maintains its status as one of the biggest ROI-boosting marketing methods. However, if you want to see any real benefit from your campaigns, you'll first need to understand your options for using direct mail demographics … [Read more...] about Understanding Direct Mail Demographics: 4 Best Practices to Reach Your Audience
Direct mail is an age-old marketing method, yet it's one that's still very much alive and thriving despite the growth of online channels. The right direct mail demographics for your campaign are what make the difference between dismal and extraordinary results. One of its biggest benefits in the … [Read more...] about Direct Mail Demographics to Target in 2017
Variable printing, also known as variable data printing (VDP), is a form of digital printing that allows you to change certain elements of the piece—say the headline, images, the name, or the color—without actually stopping the printing process. With the right technology, this produces very quickly, … [Read more...] about Variable Printing 101: Know the Basics in Five Minutes or Less