Fundraising is a top priority for non-profit organizations, and many are skittish about using direct mail to propel their efforts. Visiting a business in person or picking up the phone doesn't cost anything but time. Sending an email is fast and free. Direct mail takes an initial investment of … [Read more...] about 7 Non-Profit Direct Mail Tips to Make Your Next Campaign Successful
Direct Mail Printing, Data Management and Fulfillment
Las Vegas Color Graphics is a full-service provider for direct mail campaigns. We provide printing, data management, variable imaging, and mailing.
A picture is worth a thousand words, right? Imagine what your next direct mail campaign can say with the right image! Choosing direct mail images is one of the most important steps in your campaign. You want your image to communicate the right message to your recipients. But at the same time, you … [Read more...] about How to Choose Direct Mail Images for Your Next Campaign
Choosing a font for your print projects is no easy feat. The right choice ensures that your message is well-received. A poor font choice could obscure your message, create confusion, or fail to make your print pieces live up to their potential. There’s a major difference between what you see on … [Read more...] about The Ultimate Guide to the Best Fonts for Printing
Printing and mailing postcards sounds easy enough. You create an offer, print your design, and send your postcards to your mailing list. The mechanics are easy enough to understand, but the dynamics of a successful postcard campaign take some planning and creativity to correctly execute. Use … [Read more...] about Everything You Need to Know About Printing and Mailing Postcards
Your campaign success hinges on one crucial element: direct mail headlines. In just about any type of marketing, it’s the headline that will determine whether or not someone engages with or pays attention to your promotion. You might have a killer offer, but unless the headline can get their … [Read more...] about How to Write Direct Mail Headlines Like a Pro
Catalog mailers have been one of the mainstays of direct mail marketing for over a century. Dating back over a hundred years, people were using catalogs to buy everything from watches to clothing, and even homes. Sending a catalog mailer to someone immediately puts your brand in their mind as soon … [Read more...] about Are Catalog Mailers Still Effective? You just might be Surprised