You don’t have to be in marketing long to know that direct mail lists are the most important piece of any direct mail campaign. After all, even if you’ve splurged on graphic design that wows, if you reach the wrong audience, there is really no chance for success. It’s a waste, a waste of time and … [Read more...]
Direct Mail Printing, Data Management and Fulfillment
Las Vegas Color Graphics is a full-service provider for direct mail campaigns. We provide printing, data management, variable imaging, and mailing.
Is direct mail messaging part of your marketing strategy? If not, you might want to reconsider. Direct mail messaging still holds plenty of relevance in a digitally driven society. In fact, some experts agree that direct marketing's effectiveness today is because of the digital revolution. People … [Read more...]
Are you including a call to action on your printed materials? Truth be told, the call to action is the quintessential element for print material. The success of your brochure, flyer, or direct mailer hinges not just on your content, but also on your ability to take your reader to the next … [Read more...]
Choosing the right direct mail printing companies is a big and important task. Knowing exactly what to look for can help you get the best possible results for your efforts. Some of the top considerations are quality, reputation, and history. You also need to think about how your materials will be … [Read more...]
Though personal letters have largely been replaced with emails and social media, the direct mailer has managed to survive in the digital age. In fact, the Data & Marketing Association reveals that even though the volume of direct mail has declined in the past decade, there's no better time to … [Read more...]
Even in the world of websites and social media, attorney direct mail still performs for law firms. That is, if you know the rules to follow. Attorneys using direct mail are subject to ethical challenges on top of understanding what it takes to create an effective campaign. If you're using … [Read more...]