Printing and mailing postcards sounds easy enough. You create an offer, print your design, and send your postcards to your mailing list. The mechanics are easy enough to understand, but the dynamics of a successful postcard campaign take some planning and creativity to correctly execute. Use … [Read more...]
Direct Mail Printing, Data Management and Fulfillment
Las Vegas Color Graphics is a full-service provider for direct mail campaigns. We provide printing, data management, variable imaging, and mailing.
Your campaign success hinges on one crucial element: direct mail headlines. In just about any type of marketing, it’s the headline that will determine whether or not someone engages with or pays attention to your promotion. You might have a killer offer, but unless the headline can get their … [Read more...]
Catalog mailers have been one of the mainstays of direct mail marketing for over a century. Dating back over a hundred years, people were using catalogs to buy everything from watches to clothing, and even homes. Sending a catalog mailer to someone immediately puts your brand in their mind as soon … [Read more...]
Is your restaurant menu mailing campaign successful? A restaurant menu mailing campaign can be an effective way to attract local traffic to your eatery if you plan your strategy just right. Sending a menu puts your brand top of mind, shows people the type of food you serve and what you charge, and … [Read more...]
Whether you're trying to build goodwill with existing customers or trying to steal some business from your competitors, direct mail coupons can play a big role in your campaign's success. Studies show that people still value coupons, despite the era of digital deal comparisons. About a third of … [Read more...]
Direct mail is making the comeback that no one saw coming. Sending postcards and catalogs through the mail expecting an ROI was almost a lost art in the digital age. However, studies continue to prove that a direct mailing campaign remains one of the most effective forms of marketing. If … [Read more...]