Typography can be a tricky business, but it doesn't have to be. Sometimes you just know what looks good and what doesn't, even if you don't know why; you're not about to choose Comic Sans for your next quarterly report, after all. but other than that, sometimes you need a little help finding the … [Read more...] about How to Choose the Best Font Combinations for Your Next Project
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Direct mail is one of the oldest and most effective techniques to market your brand in existence today. There are countless elements that go into creating an effective direct mail campaign, but there's one aspect that should never be overlooked: graphic design. In fact, leveraging direct mail … [Read more...] about How Direct Mail Graphics Can Supercharge Your Marketing Campaign
The Art of Print Typography A SIMPLE GUIDE FOR BIG RESULTS Print typography isn't just an arbitrary arrangement of letters and fonts. It's become something of its own art form, with businesses and brands paying big bucks to designers who have mastered it. People hang typography prints on the … [Read more...] about The Art of Print Typography – A Simple Guide for Big Results
When you're designing a product brochure, you have one goal in mind: to sell the product. There's no other reason you'd invest the time, talent, and resources in creating a product brochure. The last thing you want to do is design a brochure that doesn't help you achieve your goals. Product … [Read more...] about Product Brochure Design: 6 Must-Have’s for an Effective Project
A picture is worth a thousand words, right? Imagine what your next direct mail campaign can say with the right image! Choosing direct mail images is one of the most important steps in your campaign. You want your image to communicate the right message to your recipients. But at the same time, you … [Read more...] about How to Choose Direct Mail Images for Your Next Campaign
Does your company use style guides when starting a marketing project? If not, creating one should be a goal for the upcoming year. Style guides are a common tool for any marketer. Small businesses and large corporations alike use them to ensure their creative elements are consistent and … [Read more...] about Your Guide to Style Guides: The What, Why, When, and How that Can Transform Your Print Projects