Graphic design has long been considered the red-headed stepchild of the creative arts. It’s usually the target of some not-so-good-natured ribbing from the Fine Arts crowd, as the profession doesn’t require the kinds of finely honed talents that an illustrator, photographer, or sculptor. At the same … [Read more...] about Graphic Design Color Palette Choices and What They Mean for Your Marketing Materials
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Your portfolio is more than just a record of your work: it is the best tool to help you stand out in a crowd. Hiring managers see so many different resumes every year that you need to put your very best foot forward if you want to succeed. Your portfolio plays a crucial role in that process. That’s … [Read more...] about The Portfolio Printing Process and You: Helping You Be Your Best Self
Typography can be a tricky business, but it doesn't have to be. Sometimes you just know what looks good and what doesn't, even if you don't know why; you're not about to choose Comic Sans for your next quarterly report, after all. but other than that, sometimes you need a little help finding the … [Read more...] about How to Choose the Best Font Combinations for Your Next Project
Direct mail is one of the oldest and most effective techniques to market your brand in existence today. There are countless elements that go into creating an effective direct mail campaign, but there's one aspect that should never be overlooked: graphic design. In fact, leveraging direct mail … [Read more...] about How Direct Mail Graphics Can Supercharge Your Marketing Campaign
The Art of Print Typography A SIMPLE GUIDE FOR BIG RESULTS Print typography isn't just an arbitrary arrangement of letters and fonts. It's become something of its own art form, with businesses and brands paying big bucks to designers who have mastered it. People hang typography prints on the … [Read more...] about The Art of Print Typography – A Simple Guide for Big Results
When you're designing a product brochure, you have one goal in mind: to sell the product. There's no other reason you'd invest the time, talent, and resources in creating a product brochure. The last thing you want to do is design a brochure that doesn't help you achieve your goals. Product … [Read more...] about Product Brochure Design: 6 Must-Have’s for an Effective Project