Your company is only as successful as its public image. Brand identity is everything when it comes to a business. It's a complex aggregate of a number of factors working together to create instant recognition in the minds of consumers. Your brand identity can be conveyed in a number of ways, whether … [Read more...] about Brand Identity and Design: How it Works and Why It’s Important
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No business is ever going to bet far without the right marketing approach. Big or small, new or old, it's all the same in the end: you won't be able to grow your brand without promoting it. There are dozens of ways to do this, but there's one tried-and-true method that has worked for decades and is … [Read more...] about How Personalized Sales Letters are Your Best Bet for Unlocking Amazing Marketing Results
Business growth is important. More specifically, marketing your business for growth is essential. It doesn't matter if you're the head of a multinational corporation with offices around the globe or if you're a one-man band managing a startup from your garage -- growing your business is always going … [Read more...] about Sales Letters: The Secret Weapon to Business Marketing Success
Are your direct mailers worth the time, money, and brainpower you're spending on them? If not, it might only take a few simple tweaks to your direct mailers to turn your concepts into profit-driving campaigns. Direct mailers are far from dead. Actually, they remain one of the most powerful forms … [Read more...] about Direct Mailers: 8 Tips to Create More Effective Campaigns
If you're planning a direct mail campaign, knowing the EDDM rules can help you to make money-saving decisions and ensure a smooth campaign from start to delivery date. Here's what you need to know about EDDM rules for your direct mailing needs: What is EDDM? EDDM stands for Every Door Direct … [Read more...] about EDDM Rules Every Business Should Know
Print Marketing Materials: A Guide to Exploring Your Options and Increasing Sales Print Marketing Materials go Beyond your Basic Brochures and Catalogs! There's a whole world of ways you can market your products and services through print, and we've rounded up some of the most effective types to … [Read more...] about Print Marketing Materials: A Guide to Exploring Your Options and Increasing Sales