In 2014, over 5 million people attended conventions in Las Vegas. You can bet your bottom dollar that a great deal of these attendees received some sort of convention marketing to lure visitors to exhibit booths.
A Dozen ways to make Convention Marketing work for your Exhibit Booth
- If you want fantastic results from your convention marketing and large crowds at your booth then add an ATM machine. Each visitor receives a card that they can try at the ATM, with cash prizes offered to a specific number of booth visitors. Many people will stop by just to get a chance to win money from the machine, and they will be impressed with your company.
- Use large format printing to create unique and incredibly appealing banners and signage to help people find you. After all, being found is half the battle, and when you have quality products or services then these will take care of the rest. Make it easy for everyone to see where you are located on the convention floor.
A variety of sign types will help draw in visitors and answer some of the most common questions that they have while they are at your booth.
Source: Our article, 20 Trade Show Tips for Exhibitors to Succeed. Click here to read the complete article.
- Install a cash machine as part of your convention marketing efforts. These booths are very popular and they tend to draw large crowds. Who doesn’t want the chance to spend 10 seconds or even longer grabbing as much cash as they can? You can make an entry available for all visitors or just those who take certain desired actions like providing contact details or making a purchase.
- Some convention marketing experts recommend using foods and beverages with a fantastic smell and great taste to bring people to your area. Fresh baked cookies, specialty coffees, popcorn, and even spiced cider can create wonderful aromas that attract anyone within a large area. If you want more visitors this can help you achieve this goal.
Offer aromatic food, candy or coffee in your display area, preferably available at the back of your booth so attendees will have to walk into your display area.
- Put some candy or other small nibbles out. These do not have the same enticing aromas that a plate of warm cookies do but convention attendees do appreciate something to snack on while they spend the day wandering around. Some bright hard candies that are individually wrapped, or small packages of trail mix or other energy foods can be a big hit.
- Train your staff on every aspect of convention marketing before the event, and make sure that everyone wears uniforms or consistent attire. This gives your booth a professional appearance that will impress people walking by. Your staff should never eat or chew gum while in the booth, and they should be highly knowledgeable about your company and products or services.
- Fill up a container and have visitors guess the exact number of items in order to win a prize. The prize offered can be a discount or a free product, or it can be something bigger if you have the budget for more expensive prizes. Everyone who enters will have o provide their contact information so you will generate leads at the same time.
- Personalized promotional items can be a great convention marketing tool. Add your company contact details on a useful item that you can give to visitors. This can be a key chain, a pen, a photo frame, or something even bigger. When the item is used the visitor will remember your company and are more likely to contact you.
Instead of the usual pen or key chain, why not do something different and rent a photo booth. Visitors can take pictures and you can add your brand to the finished photo.
- Send out promotional mailers before the event that contain a coded message or prize. The recipients will need to stop by your convention booth in order to decode the message and find out if or what they won. This method also makes the recipient keep the marketing item until they bring it to your booth.
- Whether you have banners that use large format printing or other types of signage you should always make sure that your best sellers are on display in your area. Sometimes a few well-placed products will draw more attention than numerous items that are all crammed together on your shelves.
- Your convention marketing efforts should start months before the event occurs. Send materials out to loyal customers and hot prospects at least a few weeks before the convention starts, so that these consumers know about your attendance and they stop by to see you during the convention.
Post a blog entry stating what you’ll be doing at the convention. You can even tweet about it on Twitter.
- Make sure that you discuss any needs with the convention marketing staff. You may want to be listed in any event publications, and if any last minute emergencies arise like additional large format printing or order forms which are almost gone the event staff may be able to help get you the resources that you need to attract a crowd.
Las Vegas Color Graphics knows the ropes when it comes to convention marketing. If you need printing or signage, contact us now. We can help with pre-show items and even last minute printing.