When it comes to corporate success, professionalism is the name of the game. It doesn’t matter if you’re the head of a Fortune 500 company with multiple headquarters around the globe or a startup working out of your own garage: if you want to be taken seriously, you need to cultivate a reputation that reinforces professional standards of style and quality. Your corporate printing does just that!
Nowhere is that more important than in the type of printed materials your company uses. Whether it’s business cards and other stationery, promotional materials like mailers or brochures, or official documents like quarterly profit reports, all of these printed materials need to look as clean and professional as possible.
First and Foremost: Printed Materials and First Impressions
You never get a second chance to make a first impression. Your corporate printing materials are quite often the first point of contact between your business and prospective clients, customers, and partners. That means these materials have to tell as much about your company at first glance as humanly possible. In many contexts, such as at a networking event or conference, this means corporate promotional materials like flyers, brochures, and, at the very least, business cards.
Set the tone early for what prospects should expect from your company with how your promotional materials look and feel. High-quality paper, embossed typefaces, and elegant use of line and color in illustrations all come together with your marketing copy to sell your reputation as a serious, professional outfit that’s worthy of the time and attention of your prospects. You wouldn’t show up to a job interview in a pair of shorts and a t-shirt, would you?
Building and Maintaining Your Corporate Reputation
Once you’ve used your corporate printing materials to get your foot in the door, so to speak, it’s time to up the ante. Sure, you’ve attracted some attention due to your slick promotional materials and your limitless charm at your last networking event, but it’s going to take more than just that to follow up on that now warm prospect and convert them into a new client or customer.
You need to consistently and repeatedly deliver that level of polish and professionalism going forward with every interaction, and you can only accomplish that with the help of the best-looking printed materials you can afford.
It’s more than just the old razzle-dazzle, of course. Yes, you’ll get a prospect’s attention with professionally bound reports printed on high-quality glossy paper, but you also have to be offering something they want. Professional-looking corporate printing will get you their attention and provide you a chance to close the deal, whether that deal is forging a new B2B partnership, a sale to a client or customer, or anything else.
Not All Print Houses Are Created Equal
High-quality corporate printing materials are absolutely invaluable in showcasing how serious you are about transforming your business into a highly respected professional firm. You’re going to need all kinds of materials printed: business cards in the thousands, flyers or mailers in the hundreds, and maybe even bound reports in the dozens.
This isn’t something you can do on your home office inkjet. In other words, unless you happen to have a high dollar commercial printing press in your basement, you’re going to need some outside help in the form of a print house.
Unfortunately, not every printer will be a perfect fit for your company. Some might charge too much for the level of professional polish you’re looking for. Some might not be able to deliver the amount of high-quality materials in the time you need them. Others simply might not have the design expertise to provide you with help on what looks good and what doesn’t. Whatever the case, this makes it an absolute must to choose your print partner with care.
Las Vegas Color Graphics: The Perfect Corporate Print Partner
There’s nothing more important than projecting that image of professionalism and respectability when it comes to your corporate reputation. If you’re looking for a print partner that can provide you with the most professional-looking corporate printing materials, look no further: Las Vegas Color Graphics is ready and willing to go.
As one of the oldest and most experienced full-service custom print houses in the Las Vegas area, Color Graphics has been providing our services to the region for more than 40 years. Our crack team of graphic designers can take your corporate design ideas and fine-tune them until they scream elegance and sophistication, and our printing facility runs 24 hours a day to ensure your corporate printing orders are done on time and to your specifications.
If you’re looking for the best of the best, you’ve come to the right place. Contact us today and let us show you how we can fulfill your corporate printing needs today!