Are all business cards custom business cards?
After all, every business card boasts your name, logo, contact information, and other elements that set you apart from your competitors, right?
That’s true to an extent but using unique text doesn’t make your business cards “custom”.
Let’s explore the different options for business cards and why custom is the best route for businesses who want to stand out.
What Else Is There Besides Custom Business Cards?
Business cards are arguably the most standard business tool in existence. It’s common practice to have them on hand to pass out to prospects and clients at every touchpoint.
But what wasn’t so common when business card trading first emerged was the ease of design. The popularity of professionally designed (and sometimes industry-specific) templates and “plug and play” information has made making business cards easier and faster for non-designers. Much of the work is already done for you – just upload your logo and input your name and you’ve got a new business card design.
It’s not exactly a good thing.
Because of how simple it is to create a business card these days, many companies are opting to sort through countless backgrounds and themes until they find one that appeals to them.
When you choose a template like this, you’re forgoing a chance to make your business cards truly original. What if one of your competitors opts for the same background image, the same text placement, and the same overall look and feel?
Here’s the thing: When other companies could potentially use the exact same design on their business cards, your cards are no longer custom. Period.
Why Custom Business Cards Trump All
It’s becoming increasingly important to set yourself apart from competitors, and custom business cards are one way to accomplish this. Handing over a generic card that clients may have seen before from other companies does nothing to boost your brand. Instead, it may actually do the opposite by showing you’re not as heavily invested in your brand as you appear.
Custom business cards are a subtle yet impactful way to show you care about the impression you make. They can make you appear successful, established, in tune with your company, and proud of what you do.
These things aren’t entirely impossible using a pre-made card, but the greater impact of custom cards is hard to miss.
How to Create Custom Business Cards You’ll Be Proud Of
If you’re not using a pre-set template, your other option is to design your business card from scratch. That means sourcing your own graphics, positioning your own text, choosing your own colors, cardstock, and finishes, and making every single decision about how your final card should look.
It’s not as exhausting as it sounds.
Here are a few tips to keep in mind:
Stick with the standard dimensions for business cards. Some designers swear by using oversized cards or square cards but using an odd size can be more of an annoyance to your prospects and make you stand out in all the wrong ways. Larger cards don’t slide into a wallet slot easily. Square cards can easily get lost in a stack rather than stand out.
If you want to be unique, there are better ways than to change up the size.
Adding a little more weight to your business card can add an extra impression. You don’t want to go too thick and stiff unless you have a specific use for it (e.g. you’re not passing them out like normal business cards).
A slightly thicker cardstock is usually enough to make your business card noticeable.
You don’t have to be a graphic artist to get high-quality images for your business card. You can choose to pay for images, borders, or other elements from stock websites, but remember that your competitors may have access to these same sources.
Or, you can hire a freelancer to design your custom business cards. Your printing partner may also offer design services for a small fee.
Call to Action
Using business cards as a marketing tool goes beyond simply handing them out. Consider including a call to action, discount, coupon, or other text that encourages the recipient to hang onto it. This is a highly underutilized tool and can set you apart.
Get Custom Business Cards to Grow Your Business
Are your business cards as effective as they could be? It’s never too late for a redesign.
Contact our design team today for a quote on refreshing your business card design and creating a truly custom look and feel. Your business deserves it.