Businesses have several print options to use for promoting their products or services. Brochures are one of the most important of these options. They are a versatile tool used by many businesses. However, designing business brochures can be a very time consuming and complex task.
A brochure also conveys a much deeper message than you can get across in more expensive television or print media ads.
Source: Houston Chronicle
When brochures are informative and creative, the results can be incredible. In order to get great results you have to understand the basics of this process though, and realize which components and factors are the most important. A brochure can really boost your sales and the appeal of your products or services, but only if executed properly.
Is Designing Business Brochures Necessary to be Successful?
Is designing business brochures really necessary for success? There are companies who have been highly successful without ever printing a single brochure, but the odds are against you if you do not use effective marketing techniques and make your brand highly recognizable. A brochure can provide more information and graphics than a letter or postcard, and have more appeal to potential customers.
Which Brochure Style and Fold Should You Use?
There are many styles and fold options that you can use with any brochure that you are having printed. Some of the styles and folds that you can choose include:
- Tri fold
- Z fold
- Half fold
- Parallel fold
- Single open gate fold
- Double gate fold
- 4 panel roll fold
- 4 panel accordion fold
- Half then half fold
- Half then tri fold
Content is Key, Even with a Brochure
One of the most important elements of designing business brochures is the content that will be used. If your content is not incredible, the cost of printing a brochure is money wasted. This item should provide highly relevant information and content that has a personal touch. If you cannot create this type of content then hire a professional for the job instead.
A well-written brochure is like the ultimate business card. It embodies your complete business principles, expertise, and credibility. Consumers can easily be persuaded by impressive brochure copy.
Your brochure copywriting needs to tell a story, one that will interest the recipient and make them want to find out more.
From our article here about brochure copywriting tips.
Address the Needs of Potential Customers
When you are designing business brochures, you need to address the needs of the potential customer and outline benefits that your company can offer. It is a mistake to simply highlight product or service features and leave it at that. You need to show your targeted audience what you can do for them and how you can make their lives better, easier, etc…
We can’t emphasize enough the importance of showing your target market how you can help them. Consumers do not care how many people you employ or how large your building is. They care about the benefits and help for themselves. It’s all about the customer…not you.
A Professional Appearance is Crucial
If you are halfheartedly designing business brochures and you don’t take the time to do it right then you may end up with a brochure that does not appear professional in every way. This can hurt your business reputation and cost you customers. Before your brochure goes to print, make sure that you double and triple check every aspect so the final product has a professional appearance.
How Much Information Should You Provide?
A brochure is bigger than a postcard, and this means that you have space for additional graphics and information. Consider the information that will be used carefully. Look at whether the reader will find the information useful, and whether this information is relevant to the marketing objective for the brochure. This will help you decide which information to include.
Business Brochure Cost Considerations
Designing business brochures can be an expensive task. Graphic designers range in cost from very reasonable to extremely expensive. Then you have to add in the cost of printing, and if the brochure will be mailed there is also the cost of postage. The total of all the costs has to stay within budget as well, and this can be a balancing act.
How Many Brochures Should You Order?
After you are done designing business brochures you will have to determine how many to order. High volume orders may get a discounted price per unit from many printers. If you create a brochure that can be used for more than one campaign, you can lower your costs and cut time for printing with future campaigns.
Which Images and Photos Work Best?
If you are going to the time and expense to design a quality brochure then it may be a good idea to test out graphics and images beforehand to see which ones get the most favorable response. You want images and graphics that are powerful and compelling so that they resonate with the brochure reader. This will give you a better response rate and ROI.
Las Vegas Color Graphics has been designing business brochures for years. Whether you have print-ready brochures or need graphic design and copywriting, we are here to get the job done. Call us now at 702.617.9000.
