Printing flyers is an economical way to get the word out about your business, an upcoming event, a big sale, or a new product. If you’ve never created one before, where do you start?
Printing flyers that pop and dazzle is key to your success. You want flyers that grab attention and materials that make people stop and stare. Some simple steps can help you accomplish your goals. It is not difficult to do when you know about the secrets and specific steps that you can use.
- Find inspiration for your specific items.
- Pick the format size and digital printer that works best with your design, budget, and goals.
- Choose which colors you want on the flyer.
- Decide on the best possible graphics for your material.
- The font type and size that you use is a big factor.
- Clutter is not something that you want your flyer to have.
- Make sure the finished flyer is very visible from far away.
Tips for Designing and Printing Flyers that get Noticed
Step 1: Find Inspiration
If your market reach is the younger crowd then something modern and hip should do the trick. A formal event needs a design that exudes class and elegance.
Look around for inspiration. Pay attention to all of the flyers that you come across, and evaluate what you like and what you don’t in each one. This will help you decide what you want with your finished material.
Step 2: Choose the Right Format Size and Digital Printer
When it comes to printing flyers, the format size and the printing process and company used are a top concern. If you have questions or you are not sure about what you want then a consultation with an expert should be scheduled. Compare your different format options and printing companies to find the best ones for your materials.
Step 3: Pick the Colors to be Used
When you plan on printing flyers, remember that bright color grabs the eye and gets the individual to notice the material very quickly. Decide which colors you want to use, making sure that all of your choices will work well together and complement each other. If two or more shades clash then pick different combinations instead.
Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling.
Source: Smashing Magazine
Step 4: Choose the Right Graphics and Images
The images and other graphics included when you are printing flyers can make the result a work of art, or a horrible mess. The graphics you use need to be perfect. They must work well with all of the other components and the format and printing type chosen. A professional can help you decide whether the graphics you want will work well with your other choices.
Your graphics and images must be high resolution for the best effects. Use a professional photographer or purchase your images online. Make sure your images are royalty free and that you have permission to use them.
Step 5: Make Sure the Right Font Type and Size is Used
Whether you use a digital printer or you go old school and choose offset when printing flyers the font type and size that you use will have an impact. Simple fonts in thicker sizes will usually work best with flyers.
Fonts have licensing and permissions just like images. Double check before you use a font.
Unless you are prepared to design a new font from scratch (a skilled process), you will need to observe the license that its creator attaches to its use. You can’t just grab any font and upload it to the server.
Source: Rob Tomlinson
Step 6: Prevent any Clutter in the Finished Flyer
Clutter should be avoided at all costs when printing flyers. Leave some empty space for contrast and the best possible visual appeal. If you cover up every inch then it may be hard to see the individual components and graphics. A little space can be a good thing in this case.
Step 7: Check to Ensure the Visibility of your Flyer from a Distance
The whole point of printing flyers is to get your materials seen. However, even the best digital printer cannot achieve this if you do not consider visibility during the planning and design stage. Put one up and see how far away you can get while keeping your flyer visible. Take one step back at a time to gauge visibility.
These tips for flyers will have you on your way to a flyer that makes an impression and accomplishes your goals.