The digital printing process allows for more flexibility than traditional printing methods, and your design should capitalize on the myriad options.
You’ve got the chance to print shorter runs and get the exact quantities you need. You can get faster turnaround times compared to offset printing because there’s no setup required. And since the digital printing process is cheaper for lower quantities, you can afford to do more with your printing budget.
Here’s how you can make the most of the digital printing process in your design to get the best final product:
#1 – Explore Your Paper Options
Many people are under the myth that the substrate options for digital print are limited, but that couldn’t be further from the truth. As printers become more advanced, so does their capacity to handle different types of jobs.
Your best move is to talk to your printing partner to see what kind of paper choices they offer. Ask them about finish and coating options, sizes, textures, and other features that could affect the final look and feel of your product.
#2 – Choose CMYK Colors
Digital printers use the CMYK color scheme to print in color. This allows for the printer to utilize a spectrum of hues, including Pantone colors, but you should know there can be slight variations between how it appears on your computer screen vs how it will look in person.
Your best bet is to design with CMYK in mind to get the truest color match possible. Also, make sure you watch out for large areas of ink, as weird patterns or blending issues may occur.
#3 – Take Note of Image Resolution
Images will appear fuzzy with digital printing if they aren’t high resolution. Ideally, your images will be at least 300 DPI and in a format other than JPEG. Files in a JPEG format are often compressed which can affect their quality. Formats like .tiff or .psd are usually better quality because they don’t compromise the image.
In addition, you want to avoid enlarging images from their original size. This can make them appear pixelated when printed.
#4 – Ask About Bleeds
Different printers may have different bleed requirements. If your color goes all the way to the edge, you should ask how much of a margin you should leave to ensure your final design isn’t cut off.
Ideally, you can ask for a printed proof before the job runs, but there isn’t always time for this. It’s easier to just ask prior to printing so you can include any bleed in your design from the start.
Need More Digital Printing Process Tips?
If you’re not taking advantage of the flexibility the digital printing process offers, you should be. Knowing all your options can not only help you produce a better product but also get better results for your efforts.
For more tips and insights on all things printing, head back to our blog or reach out today to find out how you can improve your upcoming digital print projects.