New customer acquisition is a big challenge for any business, but direct mail for dentists can present new opportunities in markets you may have overlooked.
It can be hard to convince the public to visit a dentist more often, but finding the untapped markets in your neighborhood could be as easy as sending out the right mailing to the right people. Here are three ways to target new patients who live in your area.
Direct Mail for Dentists, Three Ways
1. Establish Your Practice as a High-End Cosmetic Dentistry
Geo data analysis can tell you where the higher-income individuals live. These are your target market for cosmetic dentistry, and if you’re launching an external marketing campaign that includes direct mail you’ll also want to target the right age group, too.
2. Bring in More Denture Cases
Some local research in your neighborhood can prove valuable, as you’ll learn where the 55+ crowd lives. If your goal is to raise revenue by bringing in more patients who need dentures, that research will provide the basis for your target mailing.
Pulling other stats about your 55+ neighbors can provide even better insights about how to customize your mailing campaign. Narrow your direct mail campaign not just by age, but also by income and whether they read the newspaper often (maybe inserts are better?), and you can save money on your campaign too.
3. Build Your Market Presence
Growing your market presence requires a total marketing package, from social media to offline channels like direct mail. For dentists especially, that social media component can be very effective at creating the right “culture” for your for your practice… usually the goal is to appear friendly, accommodating, and hassle-free as well as pain-free.
Your direct mail should support your branding, so it has to be coordinated with your social media, website, your in-house marketing efforts, and all your other marketing efforts.
If you want to build your market presence, be consistent across all your marketing channels. Then, when you finally hit the market with your direct mail, there’s more likelihood they’ll recognize your brand and more importantly, call your office.
Hope you’ve enjoyed these tips for direct mail for dentists. Here at Las Vegas Color Graphics we have these and many more – give us a call and we can get started on your direct mail campaign today.