Direct mail for real estate agents is one of the most effective marketing methods out there – if you do it right.
Direct mail is one of the best ways to get your marketing message in front of as many sets of eyes as possible. It’s incredibly cost-effective, has a fantastic return on investment, and is just overall a highly effective method for building business. Direct mail marketing is especially effective in the real estate sector but leveraging direct mail for real estate agents properly requires some careful planning and implementation.
Here’s what you need to know about getting direct mail working for your own real estate business!
Audience Targeting Is Key for Direct Mail for Real Estate Agents
Lots of real estate agents invest time and energy into direct mail marketing campaigns only to have them fizzle out. One of the biggest reasons for failure is due to poor audience targeting. Without the right target audience, it doesn’t matter how great your message is; it’s simply not getting to the right people.
Figuring out your target audience isn’t as difficult as you may think, though. Start by asking yourself a few questions: do you want to attract home buyers or house sellers? Are you into high-end sales or looking for more low-cost real estate options? Are you simply trying to build general brand awareness or are you actively hunting down leads? All of this helps you narrow your focus to where it needs to be.
Timing Is Everything
Secondly, make sure that you’re not making another classic mistake when it comes to real estate marketing: getting your timing wrong. It’s common knowledge that there are certain parts of the year where the real estate markets are hot and certain parts when it’s not. The busiest months for house hunters and home sellers alike are almost always during the warmest, sunniest parts of the year, specifically May through August.
It seems that homebuyers tend to move in the summer, and especially for renters who buy, they are even more likely to move at that time.National Association of Realtors
Meanwhile, the slowest times of the year for the real estate market, both buying and selling, are the cold, dreary months, with November through February often being dead.
It only makes sense. If you were shopping for a new home, would you want to trudge through the snow to an open house in the middle of January? Would you want to show your property in the dreariest, most depressing time of the year? Of course not! That’s why the best time to start ramping up your direct mail marketing campaign is during the middle of spring. This will give you enough time to plan and implement your entire campaign with plenty of time to spare well before the busy season begins.
This also gives you the added bonus of beating your competitors to the punch. In a crowded market like real estate, every advantage you can land could be the deciding factor when it comes to a sale!
Stand Out from the Crowd
The competitive nature of real estate sales means that you’re always in a crowded field, with agents vying for buyers and sellers left and right. This means you have to differentiate yourself from the very beginning by having the most striking and attractive design for your direct mailers you can possibly achieve in a way that doesn’t detract from your message but reinforces it.
This can be more easily said than done, of course. Unless you have experience in graphic design, you probably don’t even know where to start! That’s why your best bet is to partner with a skilled, experienced local printing company with a strong track record of designing and fulfilling direct mail material orders. Doing it yourself is just asking for trouble – it’ll take longer, cost you more, and result in a less professional-looking end product. That won’t help you win any new customers!
Turn to Las Vegas Color Graphics For the Best In Direct Mail Marketing Materials
Stop right there! Before you go scouring high and low for the perfect print house to partner with in order to pull off your next direct marketing campaign, turn to Las Vegas Color Graphics. As the Las Vegas area’s premier local print shop for more than 40 years, we have what it takes to ensure your next round of real estate business mailers go off without a hitch. Not only that, but we’ll have your marketing materials looking as flawless and professional as possible before they ever leave our production floor, thanks to our experienced graphic design and production staff. We’ll even handle fulfillment on our end as well, providing you with a one-stop-shop for all your direct mail marketing needs!
Don’t rely on some fly-by-night print house when it comes to your livelihood. Color Graphics has the equipment, the expertise, and the experience to supercharge direct mail for real estate agents. If you want to maximize your chances of having a wildly successful direct mail campaign, contact us today and see how we can make a difference to your bottom line!