Running your own business isn’t easy, especially when you’re in a market segment that’s got plenty of competition. Construction and remodeling is one of those highly competitive industries where a business owner needs every tool at their disposal to grow their business. One of the best methods for increasing your visibility to prospective customers is through marketing; direct mail for remodeling contractors is perhaps one of the most effective marketing methods at your disposal.
Knowing what’s effective when it comes to marketing your business and knowing how to run a successful direct mail marketing campaign are not one and the same, of course. You’re familiar with construction and remodeling best practices, and that means marketing through direct mail for remodeling contractors might not be your specialty. Thankfully, you’ve got this handy guide that will help you understand what you need to do, why you need to do it, and how to get things done.
But Why Direct Mail for Remodeling Contractors? Aren’t There More Modern Ways to Market Your Business?
As a remodeler, you know all about using the right tools for the job. That’s why it might seem like a strange idea to send out direct mail for remodeling contractors instead of using a more modern way to market your business. Modern marketing methods can use digital tools like email at a fraction of the price of traditional direct mail, after all. Why spend extra money on marketing when you can be more efficient by choosing an option that doesn’t rely on licking stamps and stuffing envelopes?
Well, there’s much to be said about using the right tools for the job. At the same time, though, there are some tools that work just fine, no matter how old they might be. That’s true for direct mail marketing. In fact, when it comes to getting the best response rate from recipients, direct mail for remodeling contractors beats the pants of email with a rate of 4.4 percent, much better than emails 0.12 percent.
Making Your Direct Mail Marketing Campaign Successful
You always use the right tool for the job, which is why it’s obvious now that direct mail marketing is the right choice. At the same time, having the right tools is just the first step – having the skills and experience to use those tools properly is also important. In this context, it means knowing what to put into your marketing materials. This goes beyond knowing the right words to use, of course – you also need to know how to put together a good-looking piece of paper, printing it out, and mailing it.
Smart contractors know when they’re out of their depth – it’s time to seek the help of a professional. You need assistance in not just writing your marketing copy but also understanding how to lay it out in a way that looks good on paper using graphic design. Plus, you need someone to help you get your direct mail marketing materials into the right mailboxes. In this case, you need to call in the experts in the form of a qualified printing provider.
The Most Important Piece of the Puzzle
Finding a printing provider to partner with to create your direct mail for remodeling contractors isn’t the hard part, thankfully. However, you need to make sure you’re choosing a partner that’s going to get the job done right on your behalf. Your print partner needs experience in design, layout, and direct marketing fulfillment. That means not any old print provider will do.
So how do you find that last piece of the puzzle? You need to ensure your print partner has a proven track record in their community. Talk to your prospective printer about their services and capabilities. Ask to see portfolios or examples of previous projects that have already been completed. Read testimonials and talk to former customers to see what their experiences were like. That way, you can make an informed decision before investing in a direct mail marketing material print run.
Choose Las Vegas Color Graphics For Your Next Direct Mail Marketing Campaign
Tired of hunting for that print house that ticks all your boxes? Come to Las Vegas Color Graphics! We’re the largest privately-owned, full-service commercial printing company in Nevada, serving the Las Vegas community’s needs for more than 40 years with a smile. Our reputation for high-quality layout and design services, printing, and direct mail fulfillment speaks for itself. You won’t find a better print partner anywhere else!
Thanks to our experienced staff of layout artists and graphic designers, your direct mail for remodeling contractors will look its best to have the impact you need it to so you can grow your business successfully. We also specialize in quick turnaround to maximize the effectiveness of your marketing campaign; our 24-hour print house never rests when it comes to getting your campaign out our doors quickly and accurately.
Las Vegas Color Graphics And You: The Perfect Partnership
Las Vegas Color Graphics is here for your remodeling contracting business. We’re ready to take your direct mail marketing ideas and make them a reality, ensuring that your business generates the interest it needs to stay relevant in this incredibly competitive market segment.
We put everything into every print job we take on, and we’re more than ready and willing to begin to provide you the same stellar services that we have for so many other local area businesses. If you’re ready to see how we can maximize your company’s business, contact us today to request a quote and one of our dedicated staff will contact you. Turn to Las Vegas Color Graphics when you want nothing but the best for your marketing campaign!