Running a not-for-profit organization provides a unique set of challenges. Nonprofits are quite often involved in doing the kind of necessary humanitarian work that simply doesn’t get done otherwise, not without help. Keeping a not-for-profit funded properly relies almost exclusively on fundraising efforts. There are many ways to solicit donations from the community; one of the most effective methods to encourage contributions is through direct mail fundraising.
Of course, knowing that you need to create a direct mail fundraising campaign and then going ahead and creating one that’s going to result in success are two very different things. With funding issues always being at the forefront, a nonprofit needs to ensure that its fundraising campaigns are as effective as possible. That’s why we’ve created this guide: if you’re ready to learn how to maximize the power of your not-for-profit’s next direct mail fundraising campaign, read on!
Why Invest in Direct Mail Fundraising When Email Exists?
Sending out direct mail fundraising requests to your mailing lists might seem distressingly backward at first glance. This isn’t the 1980s – there are now other ways to get in contact with prospective donors than relying on 20th-century methods of communication. The Digital Age has given us access to inexpensive options like email, and this can make the idea of mailing out fundraising requests seem like a counterintuitive option. Why spend precious funds on such a low-tech option?
Yes, it’s true – email marketing can be much cheaper and has the potential to reach many more individuals. Yet the truth is that the potentially high volume of email fundraising doesn’t necessarily make up for the fact that its response rate is infinitesimal in comparison to direct mail fundraising. The difference is astounding – email has a 0.12 percent response rate, while direct mail has a whopping 4.4 percent rate in comparison. This makes direct mail fundraising a no-brainer in comparison.
What Makes for a Successful Direct Mail Marketing Campaign?
At this point, it should be clear that direct mail fundraising efforts are much more likely to generate revenue for an organization than an email campaign. There are still major challenges to overcome if you want your campaign to be successful, though – in this case, with a print campaign, it’s important to design your fundraising materials in a way that will be effective when viewed by your potential donors. This means you need to combine good marketing copy with good layout and design.
This takes more than just clever and effective marketing copy, though this is naturally an important component. You also need to use graphic design and print layout techniques effectively to ensure your marketing copy has the most positive impact on readers. To accomplish this, you need the right touch, as it’s unlikely that you have someone in your organization with the requisite skills and experience. In this case, it’s time to turn to the experts – a professional print house.
Finding a Print Partner for Your Fundraising Campaign
It’s not necessarily difficult to find a print house in your area that can get the job done. Finding one that will be the most effective at designing, laying out, and printing your direct mail fundraising materials? That’s a different matter completely. You need to partner with a print house that understands your organization’s goals and that has skilled and experienced graphic designers and layout artists on staff, ones that are willing to collaborate with you in the design process.
Beyond having knowledgeable staff, however, it’s also important for your print partner to have solid direct mail fulfillment services as well. A good printer can take your mailing list and integrate it into their printing processes to ensure your marketing materials go to the right addresses, not to mention that these materials go out in a timely manner. In this case, a 24-hour printing company can be an excellent choice to ensure your direct mail fundraising materials are printed and mailed quickly.
Las Vegas Color Graphics: The Perfect Print Partner For Your Fundraising Campaigns
Here at Las Vegas Color Graphics, we know our way around a direct mail fundraising campaign or two. In fact, we’re the largest privately-owned, full-service commercial printing company in Nevada and have been serving our community for more than four decades! In that time, we’ve developed a reputation for offering a full spectrum of only the highest quality design, printing, and direct mail services. This includes direct mail fundraising campaign support.
Las Vegas Color staff of layout artists and graphic designers is both dedicated and knowledgeable, and we’re capable of working with you to create fundraising materials that will have the impact you need it to have on your prospective donors. We can take your marketing copy and present it in the most positive manner through layout and design. Our 24-hour print house also specializes in direct mail fulfillment services to ensure your campaign goes out to your mailing list quickly and accurately.
Only the Best for Your Not-For-Profit
Las Vegas Color Graphics is here for your nonprofit. We’re ready to take your fundraising materials and transform them into their most effective form, ensuring that your not-for-profit receives the funds it needs to continue doing the necessary things for the community that might not get done otherwise without your own hard work.
We’re proud to contribute to the success of your organization, and we’re ready and waiting to begin the process of making your next direct mail fundraising campaign as effective as possible. If you’re ready to see what Las Vegas Color Graphics can do for your nonprofit, reach out to us today to request a quote. You’ll be contacted by one of our dedicated staff. Las Vegas Color Graphics: because when it comes to marketing your company, you deserve nothing but the best!