Looking for the best direct mail guide for marketing your latest product or service? We’ve got you covered right here, right now. Read on!
Direct mail is a tried-and-true method for building your brand awareness. No matter what industry your business may inhabit, whether you’re B2B or B2C, or whether you’re a well-established company or a brand-new startup, you need to ensure the products or services you offer to your customers are front-and-center at all times.
That’s why we’ve come up with the ultimate direct mail guide for marketing your business. If you want to unlock your own marketing potential, read on!
Yes, Direct Mail Works — and It Works Well
Before we get started, let’s make one thing abundantly clear: direct mail marketing works. And it’s not just a marginal success rate we’re talking about here; the return on investment for direct mail marketing, when compared to other types of more “modern” marketing methods, is pretty spectacular.
In fact, response rates for direct mail top 5 percent — a huge difference when compared to digital marketing methods, which range from 0.2 percent to 0.6 percent. That, combined with a 29% ROI that is highly competitive when compared to social media and paid search ads, it’s obvious that direct mail works well, despite its comparatively low-tech origins.
Getting the Most Out of Direct Mail Marketing
At this point, it should be clear that direct mail marketing is a great choice for any company. Yet there’s more to direct mail than just academic statistics: you need practical guidance! This wouldn’t be much of a direct mail guide without some detailed information on how to leverage this choice to your advantage, after all. That’s why we’ve got the best tips you’ll find anywhere, right here and now. Here they are:
Build Your Mailing List the Smart Way
You can’t market by mail without the right addresses. This means you need a solid mailing list! If you’re an established company with customer names and addresses already you’re in good shape, but if you’re a startup or if you’re trying out some new targeted demographics then list building becomes a priority.
If this is the case, you may need to invest in a pre-built list from a reputable company. This can be an added expense that might reduce your ROI by a few percentage points, but the good news is that this will pay for itself in no time if your campaign is successful!
Fine-Tune Your Offer to Make It Irresistible
There’s nothing a prospective customer likes better than a good deal. Offering your goods and services at an attractive price point, either through a sale, a discount code, coupon or a rebate offer, is a great motivator that can help build repeat business. This adds value to your marketing material, which increases the chance of your message being heard and your prospects taking action.
You will need to take steps to not undercut your profit margin by ensuring you drive sales volume high enough to offset any losses, but if you’ve got a good product at an irresistible price, customers will beat a path to your door.
Presentation Matters — More Than You Might Think
Sending out an attractive offer to a targeted audience will only get you so far — your mailing materials need to look professional and attractive if you want them to be taken seriously. You need to laser focus on the best presentation of your offer.
You need professional graphic design, followed up by having your marketing materials printed by high-quality print methods if you want the best level of polish. This means either having your company’s in-house graphic design division or a professional third-party print partner handle the final touches. You’ll never get a second chance to make a first impression, after all!
Rely on Las Vegas Color Graphics as Your Direct Mail Print Partner
Your direct mail campaign is only going to be as good as your print partner. That’s why you need to turn to Las Vegas Color Graphics for the best in the business. We’ve been providing the most professional design, printing, and fulfillment services to the Las Vegas area for the last 40 years. We have helped countless marketers unlock their potential, reaching farther and performing better than they ever thought possible.
With our dedicated staff of graphic designers, a 24-hour print studio with cutting-edge equipment, and the ability to mail your materials directly after printing, we are your one-stop shop for getting your message in front of as many eyes as you want as quickly as possible.
Contact us today to see how we can help you achieve your goals with your next direct mail marketing campaign!