Business owners have to work hard to make sure they drive sales to their company. While many might assume that using direct mail inserts has gone the way of the dinosaur, the truth is that using direct mail is still one of the most successful marketing methods in existence today. Even with so many digital methods of marketing in use, direct mail inserts are still one of the best ways to get results at an ROI that will blow your mind.
Of course, direct mail isn’t for the faint of heart. Designing marketing campaigns that revolve around direct mail inserts can be tricky! If you want more information on how this approach can boost your marketing strategies, here are some excellent bits of information on having a successful foray into direct mail marketing.
Direct Mail Inserts and Targeting Prospects Better
When you get right down to it, using direct mail inserts is all about knowing your target audience. If you go too wide, you’re simply wasting effort, but if you take an approach that’s too narrow and you’re limiting your prospect pool needlessly. What you must do is strike a perfect balance. This isn’t always easy, of course! It’s all dependent on not just your target demographic’s preferences but also on what you’re selling.
You can target consumers several ways using direct mail inserts, though. There’s by zip code, neighborhood, or block, in order of specificity. You can also filter by age or income, by family size, and so on. It all comes down to getting a solid mailing list – either one that has your existing customers or one that you’ve received otherwise.
Adding Value as a Strategy
Boring direct mail inserts get thrown out. To avoid that you need to ensure your mailers are more than just interesting looking – they must include some sort of added value. This way, your target audience won’t immediately trash your marketing materials without looking at them first.
The trick here is to include things that your recipients will find appealing. This can mean discount codes, coupons, or even branded mini-calendars or refrigerator magnets. In essence, if you include something that brings your company and products to mind that your recipients will hold on to, you’ve got a leg up.
Use Las Vegas Color Graphics for Your Direct Mail Inserts
Wondering how to get your direct mail inserts into the hands of your prospects? Can’t pin down your target demo or quite figure out how to word your marketing copy? Don’t worry – you don’t have to do it by yourself. You can rely on Las Vegas Color Graphics to show you the way!
Las Vegas Color Graphics has been the premier print provider for the Las Vegas area for four decades, and we know what goes into making the best direct mail inserts out there. We’ll design, layout, print, and even send out your inserts all for one low price. Contact us today to see how we can help you!