In the age of digital marketing, direct mailing techniques like postcard mailing have taken a back seat to newer digital strategies like email newsletters and search engine optimization. But direct mail postcard mailing has many benefits that cannot be matched by the best digital marketing agency.
What can direct mailing do for your business?
How Direct Mail Postcard Mailing Can Benefit Your Business
There are many ways in which direct mail can benefit your business. Direct mailing has unique benefits and advantages when compared to digital marketing. Postcard mailing is simple, cost-effective, personal, versatile and a great complement to other marketing strategies.
Here are just a few of the benefits of direct mail postcard mailing.
Direct Mail Postcards Are Effective And Familiar
Some business owners believe that direct mail is an outdated marketing tactic. However, research indicates that people actually want to receive physical marketing messages. A recent survey found that 59% of respondents enjoyed receiving mail from brands about new products.
Moreover, direct mail has been around for a long time. It is harder to ignore than an email newsletter and has better visibility than an online ad. People are familiar with postal advertisements and are more trusting of local businesses that advertise by sending them personalized postal marketing messages, rather than online advertisements.
Postcard Mailing Is Cost-Effective
When compared to many digital marketing strategies, direct mail can be much more cost-effective.
Digital ad clicks can quickly add up to a fortune. And if your business is in a highly competitive industry, you can expect each click or impression to cost an exorbitant amount. According to a recent Wordstream study, keywords such as ‘insurance’, ‘attorney’, ‘loans’, and ‘mortgage’ can cost over $45 per click! Yikes!
While the cost of digital marketing keeps increasing, the cost of print marketing has actually decreased over the past couple of decades.
Direct Mail Postcards Are Targeted
Direct mail can be targeted geographically. This ensures that your marketing messages are reaching the people that matter most – local customers. This also makes it a great marketing strategy for businesses seeking to reach out to local customers.
What better way to make your presence known in the neighborhood than by physically communicating with its residents?
As a bonus, it can even protect your marketing budget from being eaten up by clicks and impression views from people who are out-of-market. Direct mailing ensures that your marketing messages reach EXACTLY who you want them to, and nobody else.
Postcard Mailing Can Complement Other Marketing Strategies
Another benefit of postcard mailing is that it can complement your other marketing strategies. When combined with an online presence and effective digital marketing strategies, direct mailing can help you reach customers both online and in the physical world.
As you can see, there are many advantages to print marketing. If you are looking for a cost-efficient way to get more business, consider a direct mail campaign today. Want to find out how we can put direct mail postcard mailing to work for your business? Contact us today!