Searching for some great direct mailing tips to supercharge your next marketing campaign? Look no further — we’ve got the best right here!
Marketing is a tough gig. Getting your message out there in front of your target audience involves more than just printing up flyers and sending them out to your mailing list – you have to make sure your marketing materials don’t end up in the garbage can, unread and unloved. You need to make sure you take steps to not just get your message in front of the right eyes but also to make that message stand out against the massive signal-to-noise ratio.
Don’t know where to even get started on turning your next marketing campaign into something that’s actually successful? Don’t worry – we have you covered when it comes to unlocking the potential of direct mail marketing. Without any further ado, here are our best direct mailing tips for supercharging your next marketing campaign.
Direct Mailing Tips
Follow the 40/40/20 Rule
Much of marketing is an art. That being said, there’s some science behind it, too — and one of the most well-tested formulas for marketing success has become known as the 40/40/20 rule. It breaks down this way: success relies 40 percent on your list selection, another 40 percent on your offer, and a final 20 percent on your creative execution. This means that if you want to be successful, you’ll need to work twice as hard on building a list and coming up with an offer as you do on the “fun” part of coming up with a creative presentation.
Step 1: Source the Best List
Your next direct mailing campaign isn’t going to get far without a list of prospects to send your materials out to. Putting that list together can be difficult, though. If you have a new service that you’re making available to your existing customer base, you’re in pretty good shape, but if you’re going in cold and you don’t have an existing base it’s going to be like pushing a boulder uphill. You may want to consider purchasing a targeted consumer mailing list from a reputable company. This is an investment to be sure, but it’s one that can help ensure your campaign’s success.
Step 2: Fine-Tune Your Offer
Getting your marketing materials in front of the right eyes is one thing — enticing these prospects to act on your offer is another. You want to provide a reason for your prospects to commit to making a purchase, and in order to do that, your offer has to be enticing. Whether it’s announcing a sale, offering a rebate, or providing a discount code, your offer needs to have added value in order to be attractive enough to motivate your prospects to action.
If you start with a clear goal in mind, a firm understanding of the brand, and a willingness to experiment, you can most effectively use offers to meet your objectives, build customer loyalty, and increase revenues.Shopify.com
Whatever you can afford to offer your customers, don’t hesitate to do so. Just make sure you’ll be able to make up any discounts through sales volume — don’t necessarily rely on upsells to get the job done.
Step 3: Use a Great Print Partner
Finally, your message is only going to get read if it looks attractive. Unless you’re a trained graphic designer, don’t try to do this on your own without the kind of expert help you would get at a professional print studio. And even if you do have a background in graphic design, you still need to select a printer to actually produce your marketing materials. Choosing one that offers full-service fulfillment options from design to print to mailing makes your life easier and ensures that your materials look as attractive and professional as possible. It’s an investment, but it’s most certainly worth it if it increases response rates!
Trust Las Vegas Color Graphics With Your Next Direct Mail Marketing Campaign
Looking for a skilled, experienced, and dedicated print partner for your next direct mail marketing campaign? Your search is over – Las Vegas Color Graphics is here for you, ready and waiting to get to work on providing you with our signature design, printing, and fulfillment services. We’ve been providing our services to the Las Vegas area for the past 40 years, making us experts in the field.
Our talented graphic design teams can take your next campaign idea and bring it to life in ways you never thought possible. Our state-of-the-art offset and digital printing presses provide you a wide range of choices and capabilities. Our fulfillment services will get your materials out the door and in the hands of your target audience in no time.
All this at an unbeatable price that will maximize your marketing budget and ensure a great ROI. Contact Las Vegas Color Graphics today and you’ll see what we can do for you!